Manager - Product Marketing (5-8 Yrs) Gurgaon/gurugram/kolkata (marketing/pr/advertising)

2 weeks ago

Gurgaon Haryana Kolkata West Bengal, India Jobted IN C2 Full time

Job Title Product Marketing Manager- Location Delhi KolkataPrimary Responsibilities - Understanding of Rural India segment with experience of working with large-scale multi lingual apps - Understanding of the underlying payment infrastructure like Payment Gateways UPI Wallets etc - Drive B2B app downloads activation and user retention through growth strategies - Develop and manage marketing campaigns partnerships and referral programs - Analyze ads revenue conversion funnels and customer behavior to optimize monetization - Collaborate with product teams to propose new services features and enhancements - Stay updated on industry trends and competitor strategies to fuel innovation - Mandatory Direct experience working with or understanding the rural Indian market including consumer behavior distribution channels and cultural sensitivities - Experience with mobile applications fintech UPI or Wallet systems e-commerce or telecom sectors is highly desirable Startup experience is also desirable Skills requirement - Strong Marketing and Brand positioning experience - Strong analytical skills with the ability to interpret data identify trends and make data-driven decisions Excellent communication presentation and interpersonal skills with the ability to articulate complex ideas to diverse audiences technical business rural users - Demonstrated leadership abilities with experience in cross-functional team collaboration - Understanding of digital payment ecosystems UPI e-commerce ONDC and financial services in India - Ability to travel frequently to rural areas for market research and agent engagement Key Responsibilities 1 Marketing User Acquisition2 Product Strategy Roadmap3 Business Development Growth4 Market Research InsightsRequired Qualifications - Education Bachelor s degree in Business Administration Marketing Product Management or a related field MBA is a plus - Experience 5 Years in Mobile App Marketing Growth and Product Strategy ref updazz com

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