SEO Manager

About the Role We are looking for an experienced SEO Manager from the Travel / OTA (Online Travel Agency) domain who will be responsible for building, leading, and managing the SEO team. The candidate must have deep expertise in driving high-intent traffic, generating leads, improving search visibility, and increasing business conversions for Flight Bookings, Hotel Bookings, Car Rentals, and Holiday Packages. The ideal candidate must have hands-on experience with competitive SEO techniques, strong analytical skills, and the ability to deliver measurable growth through white-hat SEO practices and advanced SEO strategies that help us stay ahead in a highly competitive industry. Key ResponsibilitiesTeam Leadership & Strategy - Lead, mentor, and manage the in-house SEO team. - Develop and execute complete SEO strategy for travel booking portals. - Set KPIs, monitor performance, and align the SEO strategy with lead generation and call-generation goals. - Coordinate with content, design, tech, and sales teams to ensure smooth execution of SEO initiatives. Performance, Ranking & Traffic Growth - Drive organic traffic growth for Flight, Hotel, Car Rental, and Travel Package pages. - Optimize landing pages to increase calls, bookings, and leads. - Improve SERP rankings for high-intent travel keywords in multiple geographies (US/UK/EU preferred). Technical SEO - Perform detailed website audits and fix technical SEO issues including: - Crawlability & indexing - Core Web Vitals - Schema markup (Flights, Hotels, Reviews, FAQs) - Page speed optimization - URL, sitemap & robots optimization On-Page & Off-Page SEO - Plan and execute on-page optimization strategies including keyword mapping, content planning, meta optimization, internal linking, etc. - Execute powerful off-page strategies such as: - High-quality link building - Partnerships, guest posts, travel blogs outreach - Brand mentions and referral link acquisition - Identify opportunities for content expansion in travel guides, flight deals, routes, location pages, and seasonal offers. Lead Generation & Call Generation - Build landing pages optimized for click-to-call, quote requests, and conversion funnels. - Set up tracking systems to measure call conversions from SEO channels. - Work closely with the sales/call center team to monitor call volume from organic sources. Data & Analytics - Track and report SEO performance using tools like: - Google Analytics / GA4 - Google Search Console - Ahrefs, SEMrush, Moz - Screaming Frog - Prepare weekly and monthly reports showing growth in: - Keyword rankings - Organic bookings & leads - Website traffic and CTR - Call-based conversions Competitive Intelligence - Analyze competitor travel agencies/OTA websites. - Identify gaps and areas where our website can outrank them using advanced SEO tactics, ensuring competitive advantage. - Stay updated with search engine algorithm updates and industry trends. Required Skills & Experience - Minimum 4–6 years of SEO experience, with at least 2 years in the Travel / OTA domain. - Proven record of driving traffic, leads, and bookings through SEO. - Strong understanding of travel funnel—flight routes, hotel destinations, seasonal trends, route-based search behavior, etc. - Experience managing SEO teams. - Strong technical SEO skills. - Excellent analytical and reporting skills. - Ability to work in a high-pressure, target-oriented environment. - Candidates must have never been involved in any unethical, fraudulent, or policy-violating practices. Preferred Qualifications - Experience with international SEO (US, UK, Canada, Australia). - Knowledge of call-tracking tools like CallRail or similar. - Understanding of conversion rate optimization (CRO). - Ability to work with content writers, web developers, and digital marketing teams. Why Join Us? - Work with a fast-growing OTA brand. - Performance-based growth opportunities. - Competitive salary with incentives based on results. - Supportive and high-performance work culture.