Part Time Cms Developer

2 weeks ago

Chandigarh, India Rgb Webtech Full time

Job Description

Role Overview

We are looking for a dedicated and data-driven Mobile Marketing Specialist to join our marketing team. The ideal candidate will have expertise in mobile marketing strategies, app promotion, and user acquisition. You will be responsible for creating and executing mobile marketing campaigns to drive app installs, engage users, and optimize conversion rates.

Key Responsibilities

- Develop and implement comprehensive mobile marketing strategies aligned with company goals
- Define target audiences and create tailored mobile marketing plans to reach and engage them effectively
- Plan and execute app promotion campaigns to increase app installs and user adoption
- Collaborate with app development teams to ensure app store optimization (ASO) for increased visibility on app stores (Google Play Store, Apple App Store)
- Create, manage, and optimize mobile advertising campaigns, including in-app ads, display ads, and mobile video ads
- Monitor campaign performance metrics (click-through rates, conversion rates) and adjust strategies to maximize ROI
- Collaborate with designers and content creators to develop engaging mobile ad creatives and ad copy
- Ensure all mobile ad content is mobile-responsive and aligned with brand messaging
- Implement A/B tests for mobile ad creatives, headlines, and calls-to-action to improve performance
- Analyze test results and make data-driven decisions to enhance campaign effectiveness
- Utilize mobile analytics tools to track and analyze user behavior within mobile apps
- Generate insights and recommendations to improve user experience and drive conversions
- Develop strategies to engage mobile app users through in-app messaging, push notifications, and email campaigns
- Plan and execute user retention campaigns to reduce churn and increase user lifetime value (LTV)
- Provide regular reports on mobile marketing performance, including key metrics and KPIs
- Collaborate with the marketing team and senior management to identify trends and opportunities for improvement

Qualifications and Skills

- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus)
- Proven experience as a Mobile Marketing Specialist or similar role with successful mobile marketing campaigns
- Proficiency in mobile marketing platforms (Google Ads, Facebook Ads) and mobile analytics tools
- Strong understanding of mobile marketing best practices, app promotion strategies, and mobile user behavior
- Analytical skills with the ability to interpret mobile marketing metrics and derive actionable insights
- Excellent written and verbal communication skills
- Creative thinking and attention to detail
- Project management skills to handle multiple campaigns and timelines effectively
- Ability to work collaboratively in a team environment and across functions

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