Amazon Advertising(PPC) Manager

Strategic Amazon Advertising(PPC) Manager Job Description About Us: Adverio is a leading Amazon marketing agency dedicated to driving profitable growth for brands on Amazon, Walmart, and Target. Established in 2014, we are committed to innovation, results, and a collaborative team environment. Our mission is to transform the marketplace into a space of opportunity for all, leveraging innovative solutions, collective learning, and exceptional communication. We are looking for a seasoned and forward-thinking marketplace Strategic Amazon Advertising Manager to execute our growth strategies for our mid-market (mid-7 to mid-8-figure brands). We are not just an advertising agency; we are a full-service growth partner that ensures all areas of a brand’s presence are optimized. Core Values = G.R.O.W. 1. Go the Extra Mile: We are dedicated to exceeding client expectations and delivering outstanding results. 2. Reach for Innovation: We are committed to continuous learning, adaptation, and embracing new technologies and strategies. 3. Own It: We emphasize accountability, responsibility, and a genuine commitment to client success. 4. Win Together: We believe in collaboration and open internal and client communication for shared success. Job Description: The Strategic Amazon Advertising Manager’s role is crucial in ensuring our client's advertising efforts are executed precisely and efficiently. You will be the driving force behind the tactical day-to-day management of paid campaigns across Amazon PPC, Walmart, and Target, directly influencing account growth and profitability. Reporting to the Strategic Brand Strategist, you will ensure seamless deployment of optimizations, proactively monitor performance trends and act as the first line of defense against account risks. Your sharp attention to detail and responsiveness will help maximize advertising efficiency, reduce waste, and support the broader strategic goals of our brands. This internal and weekly/bi-weekly client-facing role occurs during regular U.S. business hours and requires excellent operational focus and strong communication skills. Key Responsibilities: Campaign Execution & Optimization - Launch, manage, and optimize Sponsored Products (SP), Sponsored Brands (SB), Sponsored Display (SD), and DSP campaigns. - Execute the optimizations of bids, budgets, placement modifiers, campaign bidding settings, and campaign objectives to stay within each brand’s growth and profitability targets to ensure profitability at scale. - Implement pre-defined Campaign Launches while maintaining the strategically designed infrastructure, including campaign naming conventions, bidding types, and placement settings. - Execute strategic Negation and Harvesting as per set SOPs and any unique parameters altered by the Brand Strategist. - Implement keyword research, market share analysis, and harvesting feedback loops with the Brand Strategist. - Set up and manage A/B tests and trends analysis, ensuring proper monitoring and reporting of results. - Troubleshoot performance issues in real-time, escalating significant concerns to the Brand Strategist. While also escalating to Quality Control if performance is not improving or is increasingly deteriorating. Performance Monitoring & Reporting - Maintain accurate tracking of KPIs across all assigned accounts to prevent overspending or underperformance. - Provide timely performance summaries and updates to the Brand Strategist. - Flag any anomalies or risks in real-time (e.g., TACoS spike, budget depletion, sudden sales drop, etc). - Contribute to Mid-Month (MM) and End-of-Month (EoM) reporting by providing timely data pulls and initial insights. - Support in preparing ad-hoc reports as requested by the Brand Strategist. While also surfacing these requests to the Data Science team if the reports routinely require more than 15-30 minutes or you feel automation is a viable option. Collaboration & Communication - Work in sync with the assigned Strategic Brand Manager & PPC Specialists to align on account goals and priority actions. This is commonly required when your teammate(s) are out of the office, or there is an influx of new directives across multiple brands. - Participate actively in weekly external & internal syncs. - Collaborate with your fellow team members and PPC Specialists as well to ensure cohesive execution across all brands. - Maintain clear and on-time internal & external communication, especially around urgent updates or risks. SOP Adherence & Process Improvement - Follow all internal Standard Operating Procedures (SOPs) related to any of your day-to-day tasks. Immediately surface any gaps to the Quality Control team. - Share feedback on process improvements and identify inefficiencies to contribute to team-wide learning. - Stay updated with Amazon Ads algorithm changes, new features, and beta opportunities. - Proactively suggest improvements to campaigns and share learnings with the broader team. - Prepare for growth into advanced responsibilities, such as account strategy contributions and leadership in specialized areas (e.g., DSP expansion). - Manage PPC specialist(s) assigned to you for adhoc tasks. Qualifications: - 2+ years of hands-on Amazon PPC campaign management. - Experience with Amazon Ads platform tools, bid strategies, and campaign structuring. - Minimum 1 year of experience using Ads Labs for optimization and management is a must. - Experience in other marketplaces like Walmart and Target is a plus. - Strong analytical skills with attention to detail in data monitoring and reporting. - Experience working with SOPs and following structured processes. - Proactive and responsive communication skills, with the ability to flag risks and opportunities. What We Offer: - Salary ranges between $2,000- $3,000/month per experience. - 21 Days Paid Leave per year. - Significant development resources and access to leadership 24/7 - Structured feedback loops continuous learning opportunities. - Clear accountability. - We believe in leading with autonomy allowing our team to make decisions and own their work (core value). - We want people excited about where we're headed and can envision themselves participating in that journey. We're not just offering a job—we're offering a career path.