Search Engine Optimization Specialist

3 days ago

Pune, India Black Piano Full time

Experience: 5+ years in SEO (Agency experience preferred) Reports to: SEO Lead Location: Remote (India Only) Overview We’re looking for a Senior SEO Specialist with a proven track record of improving organic visibility, traffic, and conversions across both traditional search and AI-driven engines. The ideal candidate is detail-oriented, technically strong, and confident working independently with minimal guidance.Key Responsibilities SEO Strategy & Execution - Work directly with the SEO Lead to execute comprehensive SEO strategies for multiple clients. - Conduct detailed technical SEO audits, identify issues, and implement data-driven recommendations. - Stay up to date with the latest SEO, AI, and LLM trends to ensure our strategies remain ahead of the curve. - Optimise websites for both search engines and AI Overviews (AIO) to enhance discoverability and conversions. - Improve LLM performance by ensuring SEO data quality, structured markup, and content alignment with AI search patterns. On-Page & Technical Optimisation - Implement and manage structured data (Schema) for improved SERP performance. - Optimise pages, blogs, PLPs, and product pages directly within Webflow, WordPress, Wix, and Shopify. - Enhance site speed, crawlability, and user experience using advanced SEO and CRO techniques. - Ensure all technical implementations align with best practices across various CMS platforms. Content & UX Collaboration - Create detailed and actionable content briefs that guide writers towards SEO and conversion goals. - Collaborate with design and content teams to align UX/UI and CRO improvements with SEO objectives. - Review content for keyword optimisation, topical relevance, and alignment with target audience intent. Performance Tracking & Reporting - Monitor and report on SEO performance using GA4, GSC, SEMrush, Ahrefs, Sistrix, and Looker Studio. - Prepare bi-weekly performance reports that tell a story — highlighting traffic trends, insights, wins, and action plans. - Track and communicate results clearly to internal teams and clients. Project & Time Management - Manage multiple SEO projects simultaneously, similar to an agency environment. - Deliver all assigned tasks on time with accuracy and attention to detail. - Maintain consistency in workflow while adapting quickly to project priorities and deadlines. Required Skills & Tools - Strong understanding of Technical SEO, site architecture, and structured data. - Hands-on experience with Screaming Frog, SEMrush, Ahrefs, Looker Studio, Microsoft Clarity, GSC, and GA4. - Proficient in using ChatGPT, Grok, and Perplexity for AI-assisted SEO tasks. - Excellent knowledge of Webflow, WordPress, Wix, and Shopify. - Solid grasp of UX, UI, and CRO principles. - Strong communication and analytical skills. - Excellent time management and organisational ability. Nice to Have - Agency experience managing multiple clients. - Strong written and spoken English (UK preferred). - Familiarity with enterprise SEO or large-scale website optimisation. - Creative problem-solver who can balance data insights with practical execution.

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