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Google paid Ads Specialist

4 weeks ago

Meerut, Uttar Pradesh, India GROWWTH PARTNERS Full time
About Company:

Growwth Partners is a new tech startup started by Ex-Rocket Internet team members to partner with fast growing companies, entrepreneurs, and investors in APAC, Europe and beyond. Our mission is to provide technology and tools to growing start-ups in their growth journey by helping them in various important areas of building a growing business. Since our launch in 2021, we have partnered with various fast growing companies and helped them to grow to the next level.

We are a fast growing tech start-up building an Artificial Intelligence / Machine Learning based software and platform for finance for start-ups, investors, tech companies. We are headquartered in Singapore with a team in Singapore, India and South East Asia.

Our team includes experienced CFOs, finance professionals, engineers, CTOs and award winning team members. We are partners for some of the fastest growing start ups in Asia, Australia, Europe and the US. Our team members have worked with many startups in Asia and Europe at various stages and helped them in their growth journey.

We are looking for exceptional and strategic individual(s) to grow our finance and accounting services team servicing fast growing start-ups, investors, multinational companies in Asia, Australia, US and Europe. As we head towards our next phase of growth and expansion, he/she will be provided with various opportunities to learn and grow his / her career. This role will work closely with our key partners, clients and other stakeholders in APAC and Europe.

About the Role:

We are looking for a Google Paid Ads Specialist to manage, optimize, and scale our PPC campaigns. The ideal candidate should have a strong analytical mindset and a deep understanding of Google Ads strategies, ensuring maximum ROI from past and ongoing campaigns and can have ability to create new from scratch.

Key Responsibilities:

Campaign Management & Optimization

- Manage and optimize existing Google Ads campaigns across Search, Display, etc
- Share insights on bids, ad placements, and targeting strategies to improve CTR, CPC, and ROAS.
- Conduct A/B testing on ad copies, landing pages, and extensions to enhance performance.

Data Analysis & Insights Extraction

- Analyze past campaign data to identify trends, strengths, and areas of improvement.
- Implement data-driven strategies to maximize budget efficiency and conversion rates.
- Use Google Analytics, GA4, and other tracking tools to measure campaign effectiveness.

Keyword & Audience Optimization

- Research and implement high-performing keywords, match types, and negative keywords.
- Optimize audience segmentation using custom audiences, remarketing, and demographic targeting.
- Leverage first-party data and intent-based targeting to improve conversions.

Landing Page & Conversion Rate Optimization (CRO)

- Plus if able to create Landing Pages on own using AI or something similar.
- Work with the content and design team to ensure ad copies align with landing pages.
- Improve landing page performance through A/B testing and heatmap analysis.
- Suggest UI/UX improvements to boost conversion rates.

Budget & Bidding Strategy Management

- Allocate budgets effectively to maximize campaign performance.
- Implement smart bidding strategies (Target CPA, ROAS, Max Conversions, etc.).
- Monitor spending and adjust bids to prevent overspending and improve ROI.

Reporting & Performance Tracking

- Generate weekly and monthly reports on campaign performance and key metrics.
- Provide insights and recommendations based on data-driven analysis.
- Stay updated with the latest Google Ads policies, trends, and best practices.

Key Requirements:

- 2+ years of experience in managing Google Ads campaigns.
- Proficiency in Google Ads, Google Analytics (GA4), Google Tag Manager.
- Strong analytical skills and experience in data-driven decision-making.
- Knowledge of conversion tracking, remarketing, and audience targeting.
- Experience with A/B testing, landing page optimization, and CRO techniques.
- Familiarity with eCommerce, SaaS, or lead generation campaigns is a plus.
- Google Ads certification is preferred.

Why Join Us?

Work in a data-driven, results-oriented environment.

Opportunity to experiment and scale high-budget campaigns.

Collaborative and innovative digital marketing team.

Competitive salary and performance-based incentives.