High Salary SEO and PPC

3 weeks ago

Jaipur India HireAlpha Full time

Job Description Role:SEO & PPC Specialist (Search Engine Optimization & Pay-Per-Click Advertising) Job Description: This role requires a blend of technical SEO expertise and strong PPC campaign management skills. Required Skills: - Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs, Screaming Frog. - Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager, Meta Ads Manager. - Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker dashboards. - Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions. Key Responsibilities: Search Engine Optimization (SEO) - Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, site speed) and work with developers to implement fixes. - Perform in-depth keyword research to identify high-value opportunities for both on-page and content strategies. - Build authority and backlinks through ethical outreach, partnerships, and PR. - Manage local SEO including Google My Business, citations, and reviews. - Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions. Pay-Per-Click Advertising (PPC) - Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and Meta Ads. - Conduct keyword and audience research to build effective campaigns for lead generation. - Write and test compelling ad copies; coordinate with designers for creatives (banners, video ads, carousels). - Implement and optimize bidding strategies (Manual, Enhanced CPC, Target CPA/ROAS). - Set up and manage remarketing campaigns and custom audience targeting. - Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven adjustments. - Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM integration. - Provide weekly/monthly performance reports with insights and recommendations.

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