Content Writer
1 week ago
Job Description About Us We are BotLab Dynamics, a Made in India deep-tech drone company. We are India's leading drone swarming experts, and are well-known for being the biggest and first drone show service provider in India. We develop and design our hardware, firmware and software in-house, aligning with our vision to support India's Atmanirbhar vision. We are now expanding into the drone components space - serving both drone manufacturers (B2B) and enthusiasts/builders (D2C). Our components power precision, performance, and innovation, and we're seeking a content specialist who can translate that technical edge into compelling content across channels. Job Summary As a Content Writer, you will be responsible for creating clear, accurate, and engaging content that speaks to both business buyers and tech-savvy individual consumers. You'll work closely with engineering, sales, and marketing teams to develop material that educates, engages, and drives conversions. Key Responsibilities: Content Development Write detailed product descriptions, spec sheets, manuals, and compatibility guides for drone components (ESCs, flight controllers, ELRS, etc.) Create whitepapers, blogs, and technical deep-dives to establish thought leadership in the drone hardware and defence space Translate technical jargon into user-friendly copy for non-engineering audiences Marketing & SEO Craft product landing pages, email campaigns, and social media content tailored for both B2B and D2C segments Optimize all content for SEO and keyword strategy relevant to the drone and electronics industries Sales & Support Collateral Develop comparison charts, buyer guides, and troubleshooting content to assist both the sales and support teams Write case studies, testimonials, and use-case documents based on customer feedback and application stories Cross-functional Collaboration Liaise with engineers, product managers, and customer support to ensure content accuracy Work with designers to create visually compelling technical infographics and product visuals Requirements: Proven experience (0-1 year) in technical content writing, preferably in electronics, UAVs, robotics, or a related tech industry Strong grasp of drone technologies and components or willingness to quickly develop expertise Excellent written and verbal communication skills Ability to work independently and manage multiple content pipelines Bonus: Experience with SEO and CMS platforms What You'll Bring: A passion for simplifying complex tech for builders and buyers alike An eye for detail and accuracy in technical documentation The ability to switch tones between B2B (technical + ROI-driven) and D2C (enthusiast-focused + value-driven) Why Join Us Be at the forefront of drone technology and innovation Work with a dynamic, growing team shaping the future of aerial components
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