Nxtwave - Manager - Influencer Marketing (2-7 Yrs) Anywhere In India/multiple Locations (online/digital Marketing)

3 weeks ago

India Nxtwave Full time

Influencer Marketing Manager - North SouthCTC - 7 LPALocation Hyderabad TelenganaTeam Brand MarketingKey Responsibilities Strategy Planning- Develop influencer marketing strategies that align with brand and business goals across NIAT and associated NxtWave brands - Design region-specific creator plans for Instagram YouTube and LinkedIn that reflect North India s youth and tech culture - Integrate influencer storytelling seamlessly into ongoing campaigns and IPs Creator Partnership Management- Identify and onboard creators who naturally connect with the brand s vision - from student influencers to tech creators and educators - Build strong long-term relationships with influencers and agencies to drive authentic collaborations - Negotiate deliverables budgets and timelines effectively while ensuring mutual value Campaign Execution Quality- Manage end-to-end influencer campaigns - briefing content review deliverables and approvals - Provide creative direction to ensure influencer content reflects NIAT s aspirational and futuristic tone - Collaborate with the internal social and video teams to amplify influencer content across channels Performance Reporting- Track key campaign metrics reach engagement ROI conversions and generate actionable insights - Identify top-performing creators for potential ambassador or recurring partnerships - Optimise campaign strategies based on performance data and feedback Cross-Functional Agency Collaboration- Work with influencer marketing agencies to scale campaign volume and identify emerging creator categories - Partner with social media brand and content teams to ensure influencer campaigns strengthen larger brand narratives Market Trend Awareness- Stay updated with platform trends regional creator movements and influencer best practices - Experiment with emerging formats and new platforms to keep NIAT ahead in the creator economy What We re Looking For1 2 years of proven experience in influencer or creator marketing agency or brand-side 2 Deep understanding of digital platforms influencer trends and Gen Z content culture 3 Excellent relationship-building negotiation and communication skills 4 Strong analytical and reporting abilities to measure impact and guide decisions 5 A creative proactive mindset with a pulse on youth and tech narratives ref updazz com

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