Head – Digital Marketing, Branding, Communications

Job Title: Head – Digital Marketing, Branding, Communications & PR Position: Head – Digital Marketing, Branding, Communications & PR Location: KR Mangalam Group, T-118, Aam Bagh, Mehrauli, New Delhi, Delhi 110030 Department: Marketing & Communications Reporting To: The Chairman Role Summary: The Head of Digital Marketing, Branding, Communications & PR will lead the end-to-end Marketing, Branding, Communication, and Public Relations strategy across all entities of the KR Mangalam Group — including KR Mangalam World Schools, and KR Mangalam University. The role requires a visionary leader with a strong digital-first mindset, capable of building a powerful brand presence, driving qualified leads, and ensuring measurable business impact through strategic communication and marketing excellence. Key Responsibilities: 1. Strategic Leadership - Formulate and implement an integrated marketing and communication strategy for the Group. - Strengthen the brand’s positioning and identity across all KR Mangalam institutions. - Align marketing and branding strategies with institutional goals, admissions, and revenue objectives. 2. Digital Marketing & Lead Generation - Design and execute high-performing digital campaigns across channels — Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms. - Develop and manage lead generation funnels to drive student inquiries and conversions for university and school verticals. - Implement data-driven strategies for remarketing, nurturing, and conversion optimization. - Collaborate with the admissions team to ensure effective lead handover, tracking, and reporting through CRM systems. - Continuously explore new-age digital opportunities such as influencer collaborations, AI-driven campaigns, and performance automation. 3. Branding & Creative Direction - Build and maintain a strong, unified brand architecture across the Group. - Supervise all creative and design initiatives — campaigns, videos, visual content, and brand collaterals. - Ensure consistency in brand messaging, tone, and identity across all marketing channels. 4. Communications & Public Relations - Lead all internal and external communications to ensure consistent and engaging messaging. - Build and manage relationships with media houses, journalists, and digital publishers for positive coverage. - Enhance the institution’s visibility through thought leadership articles, events, and industry partnerships. 5. Content & Social Media Strategy - Oversee content planning and storytelling for websites, videos, and social media platforms. - Drive engagement through creative, informative, and student-centric campaigns. - Monitor online reputation and ensure proactive digital brand management. 6. Performance Monitoring & Reporting - Define clear KPIs and success metrics for all marketing and communication initiatives. - Regularly monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, CRM dashboards, etc.). - Prepare comprehensive performance reports highlighting ROI, CPL (Cost Per Lead), engagement metrics, and brand reach. - Provide strategic insights and recommendations for continuous improvement. - Ensure data-driven decision-making and transparent performance tracking across all digital and offline initiatives. 7. Stakeholder & Team Leadership - Lead, mentor, and motivate a cross-functional marketing and communications team. - Manage creative, digital, and PR agency relationships to ensure timely and quality deliverables. - Foster a culture of innovation, collaboration, and accountability within the team. Qualifications & Experience: - Master’s degree in Marketing, Communications, or Business Administration (MBA preferred). - 10+ years of experience in marketing, communications, and branding — preferably in education, services, or multi-brand environments. - Proven expertise in digital marketing, performance marketing, lead generation, and brand communications. - Strong leadership, strategic thinking, and analytical skills. - Excellent communication and media relations network.