Adobe AEP Implementation

3 weeks ago

Bengaluru, Karnataka, India Capgemini Full time
Key Responsibilities

- Work with development, deployment, and production areas of the business to craft new solutions using Adobe Experience Platform, Adobe Analytics, Audience Manager, Data Workbench, and Adobe Analytics.
- Interface directly with internal teams, to address and manage client requests and communicate status – in person, via phone and/or email.
- Be able to understand, customize and optimize the entire customer journey and data management process, to include data management solutions for ingestion of customer data from 1st, 2nd and 3rd party data sources.
- Capable of developing reports, dashboards and metrics analysis to deliver actionable business intelligence to marketing groups.
- Understand aspects of Adobe Analytics (variable mapping, tags, sCode, plug-ins, server call types, cookies, Adobe Analytics variables, Link Tracking & packet sniffing).
- Document the solution and train our client's staff and other staff to perform the ongoing runtime analytics.

Key Skills and Experience

- Bachelor's degree in information systems, Computer Science, Data Science or prior experience in analytics development systems
- Hands on experience with Adobe Experience Platform (AEP)
- Familiarity and/or experience with: Adobe Analytics, Audience Manager, Journey Optimizer
- Adobe Experience Platform Developer or Architect Certification preferred
- Detail-oriented and organized - able to balance changing workload
- Excellent verbal communication and comprehension skills

Ability to quickly master tracking software of third-party vendor applications from various analytics and advertising technologies such as Chartbeat, Optimizely, Krux, comScore, Nielsen, Facebook, and other

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