▷ 15h Left: Senior Media Buyer

3 days ago

Chandigarh, India Web Cue Full time

We are looking for a results-driven Performance-Based Media Buyer to manage and optimize ad campaigns across multiple digital platforms. The ideal candidate will focus on ROI, ensuring cost-efficient conversions, and driving measurable results. This role requires expertise in campaign performance analysis, A/B testing, and scaling successful strategies to maximize revenue.

Key Responsibilities:

- Plan, execute, and manage performance-based advertising campaigns (CPC, CPM, CPA, CPL).
- Optimize campaigns to achieve specific KPIs, such as ROAS, lead volume, or cost-per-acquisition.
- Utilize data-driven strategies to maximize ad efficiency.
- Manage campaigns on platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, and other programmatic tools.
- Monitor trends and platform updates to stay ahead of the competition.
- Continuously analyze campaign performance and adjust bids, targeting, and creative to improve results.
- Implement A/B tests on creatives, audiences, and landing pages for maximum ROI.
- Manage and allocate budgets to achieve cost-efficient results.
- Adjust bidding strategies to balance scale and cost efficiency.
- Track campaign metrics using tools like Google Analytics, UTMs, and platform dashboards.
- Provide weekly and monthly reports with actionable insights.
- Present data-driven recommendations to improve campaign performance.
- Work with creative teams to develop engaging ad content tailored to specific audiences.
- Partner with analytics and development teams to enhance tracking and conversion attribution.

Required Skills and Qualifications:

- Proven experience of minimum 2 years in performance-based media buying.
- Demonstrated success in managing high-budget campaigns.
- Proficiency in tools like Google Ads, Facebook Ads Manager, TikTok Ads, and programmatic platforms.
- Strong knowledge of performance metrics (CPC, CPM, CPA, ROAS, etc.).
- Familiarity with analytics tools like Google Analytics and tracking platforms.
- Strong analytical and problem-solving abilities.
- Excellent communication and teamwork skills.
- Ability to multitask and meet tight deadlines.

Why Join Us?

- Competitive salary and performance bonuses.
- Opportunity to work with a data-driven and innovative team.
- Career growth in the dynamic field of digital advertising.
- Access to cutting-edge advertising tools and platforms.

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