Marketing Director

About BioBrain BioBrain is a next-generation Data, Insights, and Intelligence company reimagining how brands, agencies, and consultancies access and apply research. We combine AI-powered automation, global audience reach, and deep human expertise to deliver insights that are faster, sharper, and more contextual powering better decisions across industries and markets. Recognized by the Stevie Awards 2025 for Technology Innovation and Technical Breakthrough, BioBrain is on a mission to transform how the world thinks about research, data, and intelligence. Location- Gurugram Function- Brand Planning, Marketing Strategy, Growth & Demand Generation Reporting to- Principal / Leadership Team About the Role We're looking for a Marketing Director who is not just a storyteller but a strategist and growth driver, someone who builds brand visibility with one clear metric in mind: lead flow. This is a hands-on role for someone who knows how to connect brand positioning with commercial outcomes, who can blend creativity, analytics, and automation to make BioBrain a recognized name in the Global Insights, Market Research, AI transformation, and Data Intelligence ecosystem. Key Responsibilities Strategy & Brand - Develop and execute a unified marketing strategy that elevates BioBrain's brand and drives inbound interest. - Craft positioning and messaging that differentiates BioBrain across the MR, Insights, and AI ecosystem. - Build a consistent voice across LinkedIn, email, web, PR, and partner channels. Lead Generation & Growth - Own the end-to-end demand generation funnel, from awareness to MQL to SQL. - Create campaigns that generate qualified inbound leads through organic and paid channels. - Develop and manage marketing automation workflows, retargeting, and drip campaigns. - Build landing pages, content assets, and reports that convert traffic to engagement. Content & Communication - Lead thought leadership, webinars, and reports that position BioBrain as an authority in Advanced Consumer Insights, Market Research Innovation, Data / AI Transformation, Analytics etc. - Collaborate with internal teams to publish case studies, category insights, and benchmark reports. - Oversee PR, media engagement, and award submissions to boost credibility. Analytics & Optimization - Track and report marketing KPIs with lead flow, conversion rate, and ROI as the primary measures of success. - Use tools like Zoho CRM/Campaigns/SalesIQ, Google Analytics, SEMrush, and LinkedIn Ads to monitor and optimize performance. - Continuously test, learn, and scale what works. Who You Are - 6-10 years of experience in B2B / services marketing, ideally in Market Research, SaaS, or Data/Analytics domains. - Strategic thinker with a strong growth mindset, comfortable with both planning and execution. - Hands-on with marketing automation tools, analytics platforms, and digital channels. - Excellent communicator can translate technical products into compelling narratives. - International outlook understands how to market to clients across US, UK, EU, and APAC regions. - Data-driven and results-obsessed: success = visibility engagement qualified leads. Why Join BioBrain - Be part of a high-growth, award-winning company redefining insights and data intelligence. - Work with leadership that values creativity, autonomy, and measurable impact. - Drive global brand visibility and be directly responsible for commercial success. Bottom Line: If your idea of success is not just impressions but impact, not just visibility but velocity, and not just marketing but measurable growth, BioBrain is where you belong.