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Senior Marketing Specialist

1 month ago

Gurgaon, Haryana, India Maker Lab Full time
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Senior Marketing Specialist (Gurgaon)

Your responsibilities as a Senior Marketing Specialist will primarily be focused on campaign execution, managing multiple projects, timelines, and budgets simultaneously. You will orchestrate the efforts of internal cross-functional teams and lead our agency partners to bring ambitious campaigns to life. This position requires a blend of project management, data analysis, growth marketing, creative sensibility, and analytical thinking to help drive the growth and success of campaigns in the region.

Role:

- Partner with GTM leads to plan and execute integrated marketing campaigns, owning the operational timeline to ensure launches uphold creative excellence and strategic goals.
- Execute and optimise growth marketing strategies across owned channels to drive audience development, engagement, and subscriber acquisition.
- Oversee end-to-end project management for multiple, concurrent marketing initiatives, including timeline management, budget tracking, and resource allocation.
- Leverage data to analyse campaign performance, delivering actionable insights and data-driven recommendations to optimise future marketing strategies continuously.
- Lead collaboration with external agency partners (creative, media, events), guiding them from initial brief to final execution to ensure all output meets brand standards and strategic objectives.
- Collaborate effectively with cross-functional stakeholders to integrate marketing efforts into broader business objectives, ensuring a unified and powerful message across all touchpoints.

You:

- Bachelor's degree or equivalent practical experience.
- At least 5+ years of experience in a marketing role, such as product marketing, brand management, or campaign management.
- Oversee a portfolio of diverse projects, expertly navigating shifting priorities and deadlines in a dynamic setting while maintaining rigorous organizational standards.
- Strong analytical mindset with proven experience in data interpretation, trend analysis, and translating findings into actionable business insights. Experience with marketing analytics platforms is highly desirable.
- Develop and execute data-driven growth marketing campaigns across various digital and social media channels to accelerate user acquisition, engagement, and retention.
- Experience in creative direction, with the ability to assess and guide the development of high-impact marketing assets through clear and constructive feedback.
- A strong collaborator with excellent interpersonal skills and experience working effectively within and across diverse teams to achieve collective goals.
- Experience partnering with and managing external agencies (e.g., creative, media, PR) from briefing and creative development through to execution and performance analysis.
- Exceptional verbal and written communication skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.