Mgr Planning

Job Description

Business Planning and Forecasting Analyst - E-commerce

Purpose & Overall Relevance for the Organization:

- Driving business planning and forecasting analytics at adidas e-commerce, responsible for planning and delivering business targets.
- Based on internal and external data sources, manage the adoption of forecast models, data capabilities, and insights that help adidas better understand the consumer, expand reach, increase customer engagement, and advocacy.

Key Responsibilities:

- Business Performance Forecasting:
- Own and drive the overall EM e-com Business Performance Reporting (Sales, KPIs) and the EM e-com Forecasting practice (Forecast Review, Forecast Accuracy).
- Identify Demand gaps, risks, and uplift and provide visibility and actionable advice to stakeholders to ensure targets are achieved.
- Manage and advise stakeholders to adopt and adhere to the agreed forecast and demand management approach and follow-up actions.
- Ensure tools and systems daily routines activities, refresh, updates, and scheduling.
- Support deep-dives, ad-hoc analysis, and contextual dashboards with relevant platforms and channels.
- Develop and maintain a strong stakeholder network with a high level of trust that facilitates actionability of insights.
- Advise stakeholders to define goals, select appropriate KPIs, monitor performance, and derive trends and opportunities.
- Build a strong internal and external network, informing the adidas Digital community on the latest trends and technological advances.
- Maintain quality, set good development practices, and define standards that keep the focus on the right things.
- Enable and Support Products Analytics, working side by side in symbiosis with the EM e-com Buying and Trading function.
- Create new trading capabilities for the business and align with cross-functional stakeholders to implement and enhance the framework for order and article level profitability that will serve as the foundation for marketing campaign and range effectiveness.
- Work directly with business partners to optimize our own site, partner offerings, app, drive marketing campaigns from assortment to target audience, and generate insights to maximize sales opportunities.
- Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas Digital sales, identifying gaps, opportunities, and risks within EM e-com business and the digital marketplace landscape.
- Develop and maintain a strong stakeholder network with a high level of trust that facilitates actionability of insights.

Key Relationships:

- EM Hub e-com team
- EM Function teams (Finance, DNA, Brand, Sales, SCM)
- Country-Clusters (C/C) market teams group functions
- Global Digital teams
- Global BI Analytics teams

Requisite Education and Experience / Minimum Qualifications:

- Degree with focus in Business, Finance, Economics, Math, or related field preferred, or equivalent combination of education and experience.
- Minimum 5 years of experience working in eCommerce Business planning, Data Analytics, Business Intelligence, Demand forecasting, or equivalent experience.
- Experience in e-commerce environment preferred.
- Experience in data handling and analytics platforms, especially in their integration or deriving insights requiring multiple sources.
- Industry: Ideally in apparel/fashion/shoes or internet.
- Experience in leading cross-geography teams.

Knowledge & Soft Skills:

- Broad understanding and passion for Digital and e-commerce.
- Understanding of multi-platform e-commerce.
- Deep knowledge of Digital and e-commerce analytics.
- Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
- Excellent communication and negotiation skills, comfortable presenting business challenges and opportunities at various organizational levels.
- A passion for contributing to new data capabilities, tools, and frameworks.
- Interest in back-of-house development of analytics capabilities.
- Devotion to accuracy, reliability, rigor, and user-focused design.
- Meticulous, high attention to details with a bias to action.
- Outspoken and confident.
- Broad understanding of and passion for the sports and fashion/entertainment industry.

Hard Skills:

- Experience in Digital Analytics, BI, Financial, Digital tools.
- Hands-on experience with data visualization, and analytics tools and disciplines.
- Proficient in MS Office (with Excellent skills in Excel). Preferred Alteryx or at least one querying language.
- Experience with process design and process improvements, automation, etc.

Plus, would be considered:

- Experience in forecasting and predictive models.
- Advanced experience with Analytics Blending Visualization Tools (PowerBI, MicroStrategy, SQL).
- Understanding of traffic analytics, marketing media KPIs, and ROI.
- Experience with Web Analytics and Native app (iOS/Android) analytics (Adobe Analytics, Google Analytics, Amplitude, AppsFlyer, FireBase).
- Experience with Advanced Analytics Tools/language such as R/Python is good to have.
- Experience in relevant digital disciplines (e-com, Social, online communities, loyalty programs, CRM, SEO/SEM).
- Experience with AB and Multi-variate testing tools preferred (e.g. Optimizely, VWO, Test Target).
- Experience in working with data science and engineering teams.
- Fluent English both verbally and written.

COURAGE: Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT: Value all players. Display empathy, be inclusive, and show dignity to all.

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