Media Campaign Specialist

2 weeks ago

India Genisys Group Full time

Job Description Key Requirement for the Position - Experience: 2+ years in programmatic ad operations, trafficking, or campaign management. - Technical Expertise: - Proficiency in The Trade Desk, StackAdapt, Viant, and IQVIA Imos (Healthcare DSP). - Strong understanding of pixels, event tags, verification tools, and data integrations. - Experience working with audience segmentation (geo, demo, behavioral, contextual, custom) and CRM/DMP/CDP connections. - Analytical Skills: Ability to analyze pacing, budget utilization, and performance data to optimize campaigns. - Detail-Oriented: High accuracy in trafficking, QA, and reporting. - Communication: Strong written and verbal skills to coordinate with internal teams and external partners. Job Description - Campaign Setup & Trafficking - Configure campaigns in The Trade Desk, StackAdapt, Viant, and IQVIA Imos. - Manage ad server and DSP setups, including creative uploads (dimensions, click tags, file size validation). - Implement ad tag wrapping for verification, tracking, and brand safety. - Place and configure pixels for conversion tracking, retargeting, and 1P/3P data collection. - Configure floodlight and event tags for accurate performance measurement. - Integrate campaigns with verification tools (IAS, DoubleVerify, Moat). - Set up targeting parameters including geo, demographic, behavioral, contextual, and custom segments. - Connect and activate audiences from CRM, CDP, and DMP systems. - Schedule flight dates, pacing controls, and bid strategies to align with media plans. - Translate media plans into trafficking sheets and upload into platforms. - Ensure consistency by enforcing creative naming conventions. - Quality Assurance (QA) - Conduct pre-launch QA including click-through testing, tracking validation, and brand safety checks. - Perform live QA during the first 2448 hours post-launch to ensure correct campaign delivery. - Execute ongoing QA with spot checks, placement validation, and troubleshooting. - Campaign Management & Optimization - Monitor delivery pacing and resolve over/under delivery issues. - Track budget pacing and burn rates to ensure campaigns remain within allocation. - Optimize campaigns in real-time by adjusting bids, pacing, audiences, and creative strategies. - Provide insights and actionable recommendations for ongoing campaign improvement.

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