SEO Specialist

Company name: IMS Group - Interactive Manpower Solutions Pvt Ltd.

Company Website: https://imsplgroup.com/

Division: IMS nHance ( https://imsnhance.com/ )

About Company: IMS People is an Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability.

Job Overview

We are looking for an SEO Executive with strong content writing skills to drive organic growth across multiple brands. This role demands someone who understands technical SEO, has a good grasp of keyword strategy, and can leverage AI tools to streamline workflows and support SEO content production. This is a collaborative role suited for someone passionate about content, search engine optimization, and AI-driven efficiency.

Key Responsibilities

- Assist in executing comprehensive technical SEO audits, identifying and resolving basic on-page issues such as broken links, missing alt text, slow page speed, and incorrect or missing schema markup.
- Monitor site health, crawl errors, and indexing status using tools like Google Search Console and SEmrush, and take corrective actions.
- Perform keyword research and competitor benchmarking using SEMrush, Ahrefs, or similar tools, ensuring insights feed into both short-term and long-term content strategies. (Include keyword difficulty, search intent, SERP trends, and content gap analysis.)
- Track and report on organic performance metrics using Google Analytics and SEO platforms. Identify actionable growth opportunities for content and UX improvements.
- Create, edit, and optimise content including blog posts, landing pages, FAQs, and metadata across multiple brand websites. (Ensure tone, structure, and formatting are SEO- and user-friendly.)
- Leverage AI writing tools (e.g., ChatGPT, Jasper, SurferSEO) productively, with the ability to humanise, structure, and polish outputs to maintain quality and consistency.
- Align all content with brand guidelines, SEO strategy, buyer journey stages, and user personas, ensuring relevance and conversion potential.
- Collaborate with SEO, content, design, and tech teams to deliver content aligned with keyword priorities, trends, and marketing goals.
- Perform content audits to identify underperforming pages and make recommendations for pruning, updating, or consolidation to improve overall site performance.
- Identifying internal linking opportunities across the site ecosystem.
- Stay current with search engine algorithm updates, content formats, and emerging SEO trends, sharing key learnings with the team.

Skills & Qualifications

- 1-2 years of experience in SEO and content creation.
- Familiarity with on-page SEO techniques and content optimization best practices.
- Experience with Google Analytics, Search Console, SEMrush, and keyword research tools.
- Hands-on experience with AI writing or SEO content tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO).
- Experience setting up reporting templates in Looker studio.
- Excellent written English and editorial skills.
- Comfortable working in CMS platforms such as WordPress, Sitecore, or similar.
- Strong attention to detail, ability to manage multiple priorities, and a proactive mindset.

Bonus Experience

- Familiarity with HTML/CSS and web publishing tools.
- Experience working in matrixed or multi-brand environments.

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