Sr Marketing Cloud Developer

Job Description

Role: Sr. Marketing Cloud Developer

Location: SE Office, Brookfield, Bangalore

Job Summary:

- Sr. Marketing Cloud Developer
- Years of experience needed Minimum of 5 7 years of experience with Salesforce Marketing Cloud, including hands-on development and implementation. Proven track record of delivering complex marketing automation solutions.

Technical Skills:

- Salesforce Marketing Cloud Proficiency:
- Journey Builder: Design and implement automated customer journeys.
- Email Studio: Create and manage email campaigns.
- Mobile Studio: Implement mobile messaging and push notifications.
- Automation Studio: Implement complex workflows that automate marketing and data management tasks based on criteria configured.
- Advertising Studio: Manage and optimize digital advertising campaigns.
- CloudPages and Content Builder: Develop landing pages and dynamic content.
- Integration Expertise:
- APIs and Middleware: Experience with REST/SOAP APIs and integration tools to connect Salesforce Marketing Cloud with other systems (e.g., CRM, ERP).
- Data Integration: Knowledge of data synchronization and ETL processes.
- Data Management:
- Data Extensions: Design and manage data extensions and segmentation.
- SQL: Proficiency in SQL for querying and manipulating data within Marketing Cloud.
- AMPscript & SSJS: Ability to use AMPscript or Platform object Server-Side JavaScript functions in email messages and reserve using Core library server-side JavaScript to landing pages, dynamic content personalization and applications.
- Troubleshooting and Debugging:
- Issue Resolution: Ability to identify and resolve technical issues related to Marketing Cloud implementations and integrations.
- Performance Optimization: Skills in optimizing performance and troubleshooting inefficiencies.

Responsibilities:

- Development & Implementation:
- Design, develop, and implement scalable and efficient solutions within Salesforce Marketing Cloud (SFMC) including Email Studio, Automation Studio, Journey Builder, and Audience Builder.
- Write and maintain complex SQL queries, AMPscript, and JavaScript to support marketing automation and data integration.
- Create and manage data extensions, import and export activities, and integrate with external systems using APIs.
- Coordinate with cross-functional teams including Marketing, IT, and Sales to ensure successful project delivery.
- Provide technical guidance and mentorship to junior developers and team members.
- Solution Design:
- Collaborate with Technical Architect to understand business requirements and translate them into technical specifications and solutions.
- Develop and document architecture and design for marketing automation solutions.
- Optimize existing processes and solutions for performance and scalability.
- Testing & Troubleshooting:
- Perform rigorous testing of marketing solutions to ensure functionality, accuracy, and performance.
- Troubleshoot and resolve issues related to marketing automation and data integration.
- Documentation & Training:
- Maintain comprehensive documentation for development processes, configurations, and best practices.
- Conduct training sessions for internal teams on SFMC functionalities and best practices.
- Continuous Improvement:
- Stay up-to-date with the latest Salesforce Marketing Cloud features and industry trends.
- Recommend and implement improvements to enhance the effectiveness of marketing campaigns and automation processes.
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant