Junior Content Writer

1 week ago

Noida, India Astroinvite Full time

Job Title: Content Writer (Meta Ads Scripts + SEO) Location: Sec 58, Noida Employment Type: Full-time, On-site About the Role We are hiring a Content Writer with 6 months to 1 years who can write high-converting Meta ads scripts, performance-focused copy, and long-form content. You should be comfortable working with ad copy frameworks like PAS (Problem–Agitate–Solution), writing SEO-friendly blogs, YouTube scripts, and social media content (static + carousel posts). If you understand or are interested in astrology, that’s a strong plus. Key Responsibilities 1. Meta Ads & Performance Copywriting - Write high-converting Meta (Facebook/Instagram) ad scripts for video ads (shorts, reels, UGC, VSL, etc.). - Use proven frameworks like PAS, AIDA, Hook–Story–Offer, etc. - Create multiple variations of hooks, angles, and CTAs for A/B testing. - Write short, punchy copy for: - Static ads - Carousel ads - Offer banners & retargeting ads 2. SEO-Friendly Blogs & Website Content - Plan and write SEO-friendly blog articles based on given keywords & topics. - Structure blogs with clear headings, internal links, and on-page SEO basics. - Write landing page copy that is both conversion-focused and search-friendly. 3. YouTube & Video Scripts - Write YouTube video scripts (educational, storytelling, or sales-focused). - Draft hooks, intros, body flow, CTAs, and closing lines in a natural, conversational tone. - Adapt scripts for different formats: long-form, shorts, reels. 4. Social Media Content (Static & Carousel) - Write captions, headlines, and on-image copy for static creatives and carousels. - Convert one idea into multiple posts/content formats. - Work closely with the design team to give clear copy directions for creatives. 5. Content Strategy & Calendars - Help plan and maintain monthly social media content calendars. - Align content with campaigns, launches, offers, and seasonal events/festivals. - Brainstorm new content ideas, hooks, and series with the marketing team. Requirements - 3–5 years of experience in copywriting/content writing for performance marketing / digital brands. - Proven experience in: - Writing Meta/Facebook/Instagram ad copy and scripts - SEO-friendly blogs - YouTube/video scripts - Social media static + carousel copy - Strong command over English; comfort with simple Hindi / Hinglish tone is a big plus. - Solid understanding of frameworks like PAS, AIDA, Problem–Solution, Hook-based copy, etc. - Ability to write clear, emotional, benefit-driven, and conversion-focused copy. - Basic understanding of SEO (keywords, headings, meta descriptions, intent). - Comfortable working with designers, media buyers, and founders in a fast-paced environment. Good to Have - Knowledge/interest in astrology, spirituality, Vedic concepts, or gemstones. - Experience writing for Indian audiences in Hinglish. - Prior work with D2C brands, education, or high-ticket services. - Ability to analyze ad performance data (CTR, CPC, conversions) and tweak copy based on insights (with support from the performance team). What We Offer - Opportunity to work on high-impact ad campaigns and content that reaches lakhs of people. - Creative freedom to test hooks, angles, and storytelling styles. - Close collaboration with performance marketing, design, and strategy teams. Competitive salary + performance-based incentives.

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