Senior Public Relations Executive

3 weeks ago

Noida, India Oswaal Books Full time

Job Title: Senior PR Executive

Location: Agra and Noida

Experience Required: 3–7 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Executive to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

- Media Relations: Draft and share press releases, articles, and statements. Build and maintain relationships with journalists, editors, and media outlets to ensure regular coverage of brand activities.
- Digital Integrations & Influencer Collaboration: Identify opportunities for brand presence on digital platforms (YouTube, Instagram, OTT). Work with influencers, content creators, and production teams for effective brand placements.
- Production & Agency Collaboration: Partner with production houses, content studios, and creative agencies to embed the brand in web series, videos, and other formats.
- Content Development: Write and edit authored articles, speeches, op-eds, and other communication materials, maintaining a consistent brand voice.
- Celebrity & Talent Management: Coordinate with celebrity managers and talent agencies for endorsements, handling contracts, and campaign communication.
- PR Strategy & Execution: Plan and implement PR campaigns aligned with business goals. Monitor media trends and manage brand reputation, including crisis communication when needed.
- Event & Campaign Support: Manage PR activities for product launches, webinars, and events, securing pre- and post-event media coverage.

Key Requirements:

- 3 – 7 years of experience in PR, preferably in publishing, FMCG, media, or education.
- Strong media network and influencer connections.
- Experience in digital PR, brand integrations, and influencer marketing.
- Excellent written and verbal communication skills.
- Good knowledge of working with production houses and digital content formats.
- Experience in celebrity coordination is a strong advantage.
- Proactive, well-organized, and detail-oriented.

Preferred Qualifications:

- Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
- Prior experience in PR agency or consumer brand PR.
- Proven track record of successful PR campaigns and media coverage.

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