Senior Content Writer

Job Description Key Responsibilities Content Strategy & Planning - Develop and execute content strategies for blogs, websites, social media, newsletters, and academic communications - Align all messaging with brand voice, institutional vision, and audience needs Content Creation & Storytelling - Write original, engaging, and high-quality content tailored to diverse stakeholders including students, faculty, alumni, and industry partners - Craft content across multiple formats: long-form articles, micro-copy, scripts, reports, brochures, and infographics Collaboration & Campaigns - Work closely with internal teams (design, outreach, academics) to co-create integrated communication campaigns - Support marketing and public relations with well-researched press releases, case studies, and speeches Research & Insights - Research sectoral trends, student experiences, and institutional impact stories to generate contextual and timely content - Conduct interviews with subject-matter experts, faculty, alumni, and students to develop authentic and value-driven narratives Brand Consistency & Quality Control - Ensure uniformity in language, tone, and storytelling across all platforms and channels - Edit and proofread all outgoing content to maintain high standards of clarity, accuracy, and engagement