Assistant Brand Manager

4 weeks ago


Gurgaon, Haryana, India HealthKart Full time
Job Description

About Healthkart: Healthkart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers.

HK Vitals (Skincare,Haircare and Wellness)

Key Responsibilities

- Consumer Insights: Conduct market research to understand consumer needs and influence product & marketing strategies.
- Identifying Trends: Stay updated on global and Indian market trends, attend industry events, and build an NPD pipeline.
- New Product Development (NPD): Lead product development from concept to launch, ensuring successful commercialization.
- Launch & Communication: Manage product launch strategies, listings, packaging, and vendor coordination for impactful rollouts.
- Channel Management: Collaborate with D2C, Ecommerce, Q-Commerce, and Offline teams to drive product growth.
- Cross-functional Collaboration: Work with Supply Chain and R&D teams for smooth product availability.
- Product Reviews & Improvement: Monitor and leverage reviews for continuous product enhancement.
- Brand Operations: Oversee daily brand operations to maintain alignment with overall business objectives.

Key Requirements:

- Proven experience in brand management, product development, or a related role.
- Strong analytical and strategic thinking skills, with an understanding of digital and AI-driven strategies.
- Excellent project management skills with the ability to handle tight timelines and revenue targets.
- Ability to thrive in a fast-paced, agile work environment.
- Strong communication and interpersonal skills for cross-functional collaboration.
- Experience in vendor management and product packaging is a plus.

Why Join Us

- Opportunity to work with a dynamic and innovative team.
- Drive impactful brand strategies and product launches.
- Exposure to cutting-edge trends and technologies in the market.
- Location : Sector 14 Gurgaon (5 Days-WFO)

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