Mall Marketing Head

4 weeks ago

Delhi Delhi NCR, India Mepa2z Llp Full time
Job Description

Job Overview

We are seeking a dynamic and experienced Mall Marketing Head to lead the marketing operations. This role is primarily focused on the ground-level execution of marketing strategies designed to increase footfall and drive engagement. The ideal candidate will have a strong background in mall marketing or event management and be capable of bridging strategic planning with hands-on implementation.

Key Responsibilities

1. Team Leadership & Execution

- Lead and manage the on-ground mall marketing team.
- Ensure seamless execution of all planned marketing activities, promotions, and events.
- Supervise daily operations related to marketing campaigns and mall events.

2. Drive Footfall & Engagement

- Implement activities that directly contribute to increasing footfall.
- Leverage festivals, weekends, and special occasions to create consumer-focused marketing events.
- Monitor event impact and optimize execution for better customer engagement.

3. Coordination Between Strategy & Execution

- Act as the key liaison between the strategic marketing team and ground implementation team.
- Provide real-time feedback on what's working and what's not from the ground level.
- Suggest practical improvements to marketing strategies based on on-ground insights.

4. Stakeholder & Vendor Management

- Coordinate with retail partners, event agencies, and other vendors to ensure timely and quality execution.
- Maintain strong relationships with tenants to support in-mall branding and promotional efforts.

Required Skills & Competencies

- Strong knowledge of mall marketing, event execution, and retail promotions
- Excellent team management and interpersonal communication skills
- Strong executional capability with attention to timelines and quality
- Ability to manage multiple events and activations simultaneously
- Comfortable working in a dynamic and consumer-focused environment

Preferred Background

- 610 years of relevant experience in mall marketing or event management
- Prior experience working in shopping malls, retail complexes, or large-scale event companies
- Proven ability to translate strategy into action and results on the ground
- Age Group: 3040 Years

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