Assistant Manager
6 hours ago
Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.
Job Title Performance Marketing- AM
Location- Gurgaon
Key Responsibilities:
- Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook.
- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue.
- Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.
- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
Qualifications and Experience:
- Educational Qualification: MBA/Engineer from a reputed institute
- Proven performance marketing experience and working with the creative and content team to get high performing creatives.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.
- 2+ years digital marketing experience
- Excellent communication and presentation skills.
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