Manager - Marketing - Building Material (5-10 Yrs) Ahmedabad/gandhinagar/surat/vadodara/baroda/gujarat (marketing/pr/advertising)

3 weeks ago

Jamnagar, Gujarat, India Red Envelope Consultants Full time

Role Overview We are seeking a dynamic and experienced Marketing Manager to lead our go-to-market efforts within the refractory and abrasive raw material sector The Marketing Manager will drive brand awareness generate high-quality leads and facilitate successful onboarding of both sellers and buyers Key Responsibilities - Develop and implement B2B marketing strategies to increase the marketplace s visibility and customer acquisition among target industry segments - Build and maintain relationships with key industry stakeholders mineral producers suppliers traders and industrial buyers steel cement glass foundry ceramics abrasives etc - Identify and nurture new business opportunities by leveraging deep industry knowledge and networks - Conduct market research and competitor intelligence gather and analyze prospective buyer requirements purchasing patterns and buying criteria - Develop targeted marketing campaigns-digital content events and trade shows-to attract both buyers and sellers to the marketplace - Create and manage content including whitepapers case studies webinars and newsletters that demonstrate marketplace value and industry expertise - Coordinate with sales product and customer support teams to ensure smooth lead handoff and client onboarding - Collect and analyze marketing KPIs such as lead generation conversion rates and user engagement to optimize campaigns - Represent the company at industry forums and exhibitions positioning our marketplace as a leading solution for procurement efficiency and transparency Desired Qualifications Skills - 5 years of proven marketing experience in the mineral raw materials trading refractory ceramics or abrasives industry - Strong network of contacts among industry buyers and suppliers deep understanding of procurement cycles and buyer requirements - Experience in B2B marketing marketplace development and or digital sales strongly preferred - Demonstrated ability to develop content manage campaigns and execute lead-generation strategies - Proactive self-driven and execution-focused comfortable in a fast-paced startup environment - Knowledge of digital marketing platforms CRM tools and analytics will be an added advantage ref updazz com

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