Digital Ads Campaign Operations Leads

4 weeks ago

Bangalore Karnataka Noida Uttar Pradesh, India Paytm Full time

Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the team Paytm Ads is Paytm s digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn users who interact with over 200 payment retail services online and offline - offered on the Paytm app Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG Job Title Campaign Operations Lead - Paytm Ads Location Preferred in Noida Open for Gurgaon Bengaluru Paytm Ads is Paytm s digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 350Mn users who interact with over 200 payment retail services online and offline - offered by Paytm Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant target group We are seeking a highly experienced and data-driven professional to lead our Ads Campaign Management team This role involves overseeing end-to-end digital advertising campaign execution ensuring operational excellence and driving continuous performance optimization The candidate will manage a team of campaign associates monitor delivery against KPIs and collaborate with cross-functional teams to align campaign execution with business Leadership People ManagementLead mentor and develop a team of Campaign Management performance goals conduct regular reviews and implement training Allocate workloads effectively and ensure adherence to campaign management best Oversight Quality ControlOversee setup implementation and management of digital ad campaignsEnsure campaigns are executed accurately on-time optimized to meet KPIs ROI CTR CPA Establish and enforce quality control processes for campaign execution and Monitoring OptimizationTrack and analyze overall team performance and campaign delivery strategies to improve operational efficiency and campaign in-depth post-campaign analysis to derive insights and enhance future CollaborationWork closely with sales product and client to ensure campaigns align with business as the escalation point for complex campaign issues troubleshooting Contribute to strategy planning sessions by providing insights and InsightsConsolidate and present comprehensive performance reports to leadership and actionable insights to improve campaign ROI and operational Skills Qualifications 10-12 years of experience in digital advertising campaign management with at least 2-3 years in a team lead or managerial in DSPs and ad platforms Paytm Ads Manager experience is a plus Strong understanding of performance marketing metrics CTR CPA ROAS etc Proficiency in data analysis and campaign optimization leadership people management and stakeholder communication to thrive in a fast-paced performance-driven environment

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