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4 weeks ago
Senior Analyst Role and responsibilities:
- 2-3 years Digital analytics implementation experience with Google Analytics Implementation.
- Intermediate to advanced JavaScript skills
- Experience with HTML and CSS selectors (preferably JQuery)
- Experience defining analytics tracking requirements, and guiding developers through implementation of those requirements
- Expertise in Google Analytics 4 Tag implementation using GTM or similar tools like Ensighten, Tealium Etc.
- Experience defining and configuring tracking rules, triggers, tags within the tag management tool
- Strong analytical, quantitative and problem solving skills
- Perform metrics implementation tests and ensure that global standards are being utilized
- experience with GTM debug view and any debugger tool.
- Understanding of GTM/ GA4 architecture & functioning
- Ability to translate business requirements into solutions
- Create Test Cases for Google Analytics implementation and performing tests/tag audit in UAT/PROD
- Providing Post Implementation support to business users
- Writing Technical specifications for new Implementations
- Ability to create Exploration reports/ segments/ Custom Dimensions & metrics in GA4
Technical and Functional Skills:
- Mobile app tagging and tracking experience with Google Analytics firebase
- Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
- Ability to effectively manage multiple work assignments while being able to shift priorities
- Domain knowledge of various industries such as Banking, Retail, ecommerce etc.
- Excellent verbal and written communication skillsDesign and develop reports by using tableau/Google Data Studio or Excel dashboards as per business requirements
- Exposure to Google Big Query Platform
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