Product Manager

3 days ago

Mumbai India GlucoRx Healthcare Private Limited Full time

Job Description Job profile: We are seeking a dynamic Product Manager to support the marketing strategies and execution for our product VIXXA 2 CGM. The ideal candidate will work closely with the sales team and crossfunctionally at HO to drive brand objectives viz brand visibility, inclinic communication and engagement, market / patient penetration and sustainable business growth. Key Responsibilities: - Developing and executing marketing plans and campaigns for assigned product/s and therapeutic segments. - Develop brand plans and activity budgets with quantified outcomes - Coordinate with the sales team to support field activities, promotional programs, and product launches and KOL / KBL engagements - Development of marketing materials viz visual aids, patient education material and CME / RTM decks for HCP discussions and digital content for E comm and product website. - Should be acquainted with Digital / Social marketing for supporting digital initiatives viz E Comm and Social Media and Q Comm - Identify, prepare briefing note and work with agencies for market research and competitor analysis to identify trends, opportunities, insights and challenges - Liaise with key stakeholders UK HQ / KOL / KBL to ensure scientific accuracy and brand consistency - Conceptualise and develop doctor engagement programs, CMEs, - Support participation in National and Local conferences, trade events. - Track and evaluate campaign effectiveness with dashboards and provide insights for improvement. - Maintain marketing databases, product training materials, and field communication tools. Desired Skills & Competencies: - Strong understanding of pharma/healthcare marketing and brand management. - Excellent communication, presentation, and interpersonal skills. - Creative mindset with attention to detail and consistency. - Analytical skills for interpreting market and sales data. - Ability to manage multiple projects and meet deadlines. Qualification & Experience: Education: B.Pharm / M.Pharm / MBA in Marketing or related field. - Experience: 6-10 years of experience in pharma product management - Industry Preference: Pharmaceutical / Healthcare / Medical Devices. Key Attributes - Self-motivated, result-oriented, and collaborative. - Creative, self-starter and proactive. - Ability to travel 40% of the working time - Agility to adapt to market learnings and optimisation plans for increased share

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