Senior Director

Senior Director - Digital MarketingLocation Hyderabad IndiaEmployment Type Full-Time SalariedCompensation Base Salary Bonus BenefitsAbout Us At Innovapptive we are bringing the industrial front-line worker back-office and assets together Our platform is the only patented and Code-Free connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic tedious labor intensive paper-based processes for maintenance operations supply chain The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps while the back-office has real-time visibility into the front-line workforce with better planning scheduling adoption monitoring and actionable insights Some of the worlds largest brands such as Newmont Mining Dominion Nuclear Hess Shell UNICEF ConocoPhillips Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences We are saving companies millions of dollars by improving their asset uptime productivity safety and talent challenges while delivering jobs better faster cheaper and safer We are backed by Tiger Global Management a Global Marquee Fund with over 30 Billion of Assets Under Management AUM Tiger Global Management has a reputation of investing and building some of the world s Unicorn brands such as Spotify Netflix Facebook LinkedIn Amazon Peloton Harry s Ola Flipkart Freshworks and many more Recently we have announced our Series B funding led by Vista Equity Partners a leading global technology investor with participation from Tiger Global Management our existing Series A investor Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success such as Innovapptive Our mission is made possible by Innovapptives most important asset our people We come together through collaboration and ambition in a team-driven culture Through the success of our product we have seen monumental growth in our workforce and we constantly look for exceptional talent to join us At Innovapptive you are challenged with dynamic tasks that drive your professional development and career growth Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee The RoleWe are seeking a highly experienced Senior Director Digital Marketing with a strong background in B2B SaaS Software as a Service companies The ideal candidate will lead our digital marketing efforts focusing on driving growth customer acquisition and brand visibility across North America You will develop and execute comprehensive digital marketing strategies manage cross-functional teams and optimize campaigns to achieve measurable results How You Will Make an Impact Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions Digital Strategy Development Design and implement high-impact digital marketing strategies that align with business objectives and drive revenue growth Develop go-to-market strategies for new product launches and enhancements Campaign Management Lead the execution of integrated digital campaigns across various channels including SEO SEM social media content marketing email and paid media Oversee demand generation strategies with a focus on account-based marketing ABM and lead nurturing to optimize the sales funnel Measure and analyze performance metrics to continually optimize campaign effectiveness Leadership Team Management Lead mentor and grow a high-performing digital marketing team Work cross-functionally with product sales and customer success teams to ensure alignment on marketing objectives and KPIs Customer Acquisition Retention Develop strategies to drive customer acquisition through digital channels and ensure strong customer engagement and retention Work closely with sales to create digital programs that generate qualified leads and nurture existing relationships Data-Driven Insights Use analytics tools to track and report on digital marketing performance Conduct data-driven analyses to identify trends opportunities and areas for improvement Brand Management Ensure consistent brand messaging and positioning across all digital channels Enhance brand awareness through content strategies PR partnerships and influencer engagement Budget Management Develop and manage the digital marketing budget ensuring a strong ROI on all campaigns Allocate resources effectively across channels and initiatives Technology Automation Leverage marketing automation tools e g HubSpot Marketo Pardot to streamline processes and improve lead management and conversion Stay ahead of the latest trends in digital marketing technologies and recommend innovations that could drive success What You Bring to the Team Bachelors degree in Computer Science Information Technology or related field 12 years of experience in digital marketing with a strong focus on B2B SaaS companies Proven track record of developing and executing digital marketing strategies that drive growth in a B2B environment Expertise in SEO SEM PPC ABM social media marketing email marketing and content marketing Experience with marketing automation and CRM tools such as HubSpot and Salesforce Strong leadership skills with a demonstrated ability to manage and mentor teams Excellent communication project management and stakeholder management skills Analytical mindset with experience in data-driven marketing and A B testing Strong understanding of the North American B2B SaaS market including buyer personas sales cycles and competitive landscape What We Offer A positive open and highly-innovative environment and team Entrepreneurial spirit with unlimited opportunity to grow Opportunity to work with leading global brands on exciting and impactful projects Competitive Base Pay Best of plan on Vacation Paid Time Off Provision of Medical Insurance for family - self dependent spouse dependent children parents parent-in-laws Paid Maternity and Paternity leave Bi-annual reviews to ensure transparency and promoting high performance culture OKR Driven Performance Development Environment Learning Development - access to wide range of e-Learning courses technical Product Process etc A host of Interest Groups Clubs for Book Reading Toastmasters Sports - Cricket Volleyball Throw-ball Badminton TT Music Innovapptive does not accept and will not review unsolicited resumes from search firms Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace Qualified applicants will receive consideration for employment without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth or related medical conditions sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws Powered by JazzHR Innovapptive