Content Writer

3 weeks ago

Hyderabad, India Ealkay Consulting Private Limited Full time

Job Description

We are seeking a talented Content Writer & Copywriter with 1-2 years of experience to join our dynamic digital marketing agency. The ideal candidate will possess a strong ability to craft compelling content and persuasive ad copywriting across various platforms. This dual role requires expertise in creating engaging written content for digital campaigns, websites, blogs, social media, and email marketing, while also being skilled in producing high-converting copy for advertisements, landing pages, and sales funnels. The position offers a base salary along with an attractive performance-based incentive structure.

Key Responsibilities:

Content Writer:

- Write high-quality, engaging content for various digital channels, including blogs, websites, social media, email newsletters, and more.
- Develop informative and SEO-friendly articles, case studies, whitepapers, and eBooks that align with client goals and audience needs.

Copywriting:

- Create persuasive, conversion-driven copy for ads, landing pages, email campaigns, and sales funnels to support client objectives and drive measurable results.
- Work with the design and marketing teams to ensure that copy complements visual content and enhances user experience.

Client Collaboration & Strategy:

- Collaborate with account managers and clients to understand their brand, voice, and messaging goals.
- Provide creative content solutions tailored to specific marketing campaigns and client requirements.

Proofreading & Editing:

- Ensure all content and copy are error-free, well-structured, and aligned with the client's brand voice.
- Edit and proofread content to maintain quality and consistency across all digital platforms.

Performance Tracking & Reporting:

- Monitor the performance of written content and copy in terms of engagement, conversions, and other relevant KPIs.
- Continuously refine content strategies based on performance data and client feedback.

Skills & Qualifications:

- Experience:
- 1-2 years of experience as a content writer and/or copywriter, preferably in a digital marketing or agency setting.
- A strong portfolio showcasing writing for websites, blogs, ads, social media, and email marketing.

- Skills:
- Exceptional writing, editing, and proofreading skills, with attention to detail.
- Ability to craft compelling, persuasive copy that resonates with different target audiences.
- Familiarity with SEO principles and keyword research tools (e.g., Google Analytics, SEMrush, Moz).
- Knowledge of digital marketing strategies and how to create content that supports these strategies.

- Creative & Strategic Thinking:
- Ability to generate creative ideas and develop content that supports business objectives.
- Strong understanding of the importance of content in the sales funnel and lead generation.

- Attributes:
- Strong communication and collaboration skills, with the ability to work with cross-functional teams.
- Self-motivated, proactive, and capable of meeting deadlines in a fast-paced environment.
- Adaptable and open to feedback for continuous improvement.

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