UA Creative Specialist

Experience Required: 4+ Years in Gaming UA & Performance Marketing Location: Remote Start Date: Immediate Reports to: CEO / Creative Head Works closely with: Project Manager, Creative Strategists, Designers, Video Editors. About the Role We’re looking for a UA Creative Specialist (Gaming UA) — someone who blends deep gaming knowledge with data-driven performance thinking. You understand how to dissect games, deconstruct player psychology, and translate insights into winning ad strategies that drive measurable growth. This is a leadership role where you’ll guide a cross-functional team of creative strategists, analysts, and motion designers to deliver world-class UA creatives that move metrics — CTR, CVR, CPI, ROAS, and LTV. You’ll be the key driver connecting creative excellence with user acquisition performance across Meta, TikTok, and other paid channels. What You’ll Own 1. Game Intelligence & Deconstruction - Play, analyze, and dissect games (mobile or PC) to understand mechanics, player motivations, and monetization loops. Identify emotional hooks and gameplay moments that can be turned into thumb-stopping UA ads. 2. Creative Strategy & Concepting - Develop creative directions, hooks, and narrative frameworks for gameplay, UGC, and fake ads. Use data and player psychology to inform messaging that converts. 3. Cross-Functional Leadership - Lead and mentor a team of 6–8 strategists, creative analysts, and motion designers. Build structured creative testing frameworks, feedback loops, and performance dashboards that ensure scalable, repeatable success. 4. Performance Marketing Alignment - Collaborate closely with UA managers and media buyers to connect creative insights with campaign data. Interpret performance metrics to guide iteration cycles and optimize ad performance across platforms. 5. Platform & Funnel Integration - Ensure creative alignment across UA touchpoints — ad to landing page to App Store / Play Store (ASO). Optimize messaging consistency to maximize user acquisition efficiency and retention. 6. Experimentation & Innovation - Drive exploration of new ad formats (gameplay, simulation, fake ads, influencer-led, etc.). Lead A/B testing and data interpretation to identify creative winners and scaling opportunities. What You Bring - 4-7 years of experience in gaming user acquisition or performance creative strategy. - Proven record of leading creative or strategy teams in a UA-focused gaming agency or studio. - Deep understanding of performance marketing metrics — CTR, CVR, CPI, ROAS, and LTV — and how creative impacts them. - Strong background in game analysis, recording, scripting, and creative direction for UA ads. - Experience creating fake ads, gameplay ads, and concept-based creatives for top-performing campaigns. - Fluency in Meta Ads Manager, TikTok, and cross-platform UA ecosystems. - Working knowledge of ASO best practices and how ad narratives influence conversion funnels. - Ability to think and operate as a marketer, gamer, and creative problem solver — all at once. What Will Make You Great at This Role - You are a strong leader who can bring the best out of others and hold them to a high standard - You have second-order thinking — you don’t just copy tactics, you see the structure behind what works - You love creating systems and workflows. You’ve probably made SOPs, Notion dashboards, Airtable checklists, or AI tools to help your own work - You have pattern recognition from studying 100s of ads and can spot what makes one outperform another - You’re an active learner who follows creators and strategists on Twitter, , and YouTube. You save swipe files, read breakdowns, and share ideas - You think like this: “Success is built on systems. If I can’t show the blueprint, no one can replicate the outcome.”