Marketing Director

3 weeks ago

Noida, Uttar Pradesh, India Savanna HR Full time

Key Responsibilities SEO Management - Direct both the internal SEO team and external agencies to improve search engine visibility and rankings - Develop and enforce SEO strategies focusing on keyword research link building and content optimization - Regularly analyze SEO metrics and adjust strategies to enhance performance Branding and Communication - Lead the branding and communication efforts across all media to ensure brand consistency and impact - Work with the in-house creative team to produce timely and innovative advertising campaigns and creatives - Utilize analytics to evaluate campaign effectiveness focusing on improving ad responses and click-through rates - Ensure that all school print materials including the prospectus are current professionally maintained and aligned with the latest university offerings and achievements - Develop and maintain a comprehensive communication strategy that includes press releases feature articles and promotional materials to elevate the university s profile Social Media Management - Oversee the management of AAFT University s social media profiles such as Instagram and Facebook - Guide the filmmaking team in documenting in-house events and crafting compelling content that enhances the institute s social media presence - Strategize to boost engagement and followers through targeted content and interactive initiatives Organic Lead Generation - Collaborate with performance marketing teams to boost organic lead acquisition through the website chat interactions organic calls and direct visits - Innovate in digital user engagement to improve conversion rates and user experience on online platforms Email Marketing Oversight - Direct the email marketing strategy and oversee the email marketing specialist to maximize engagement and conversion rates from campaigns - Implement segmentation and personalization strategies to target messages effectively to different audience segments Qualifications - Bachelor s or Master s degree in Marketing Business Administration or a related field - Extensive experience in a marketing leadership role ideally in the education sector - Comprehensive knowledge of SEO social media brand management and performance marketing - Demonstrated leadership and organizational skills - Strong capability to foster creativity and innovation within a team - Excellent analytical communication and interpersonal skills What We Offer - A dynamic role with the opportunity to significantly impact the university s future - Competitive salary and comprehensive benefits - Professional development and continuous learning opportunities Interested applicants should submit a resume and a cover letter detailing their qualifications and reasons for applying for this position ref updazz com updazz com

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