Growth Executive, Offline GTM

7 days ago

Delhi India Lawroom AI Full time

Job Description Job Title: Executive Lead Offline GTM and Growth (Legal AI) Company: Lawroom AI Location: Delhi NCR (Primary) Travel: Frequent travel to High Courts in Delhi, Punjab and Haryana, Karnataka About the Role Lawroom AI is building the future of legal work using AI. We are looking for a street-smart, relationship-driven professional to lead offline go-to-market efforts among advocates, law firms, and legal chambers. This role focuses on on-ground adoption, in-person demos, workshops, and relationship building inside court ecosystems. The ideal candidate is comfortable working in the field, engaging with lawyers, and driving real usage of a product through trust and education. Key ResponsibilitiesOffline Sales and Lawyer Acquisition - Drive direct sales of Lawroom AI subscriptions - Conduct in-person product demos in courts, chambers, and offices - Build strong relationships with advocates, clerks, juniors, and bar associations - Own territory-wise revenue and user onboarding High Court Focused GTM Execution - Execute hyper-local GTM strategies for - Delhi High Court - Punjab and Haryana High Court - Karnataka High Court - Identify practice-specific use cases in litigation, drafting, research, and case preparation - Use peer influence and word-of-mouth within the legal ecosystem Workshops, Training, and Events - Plan and execute offline workshops on - AI-powered legal research - Faster drafting and case preparation - Daily productivity for litigators - Partner with bar associations, law chambers, and law colleges - Conduct hands-on training sessions - Convert workshop participants into paying users GTM Strategy and User Adoption - Follow an education-first approach to selling - Drive Trial to Habit to Subscription adoption - Enable live trials during demos and workshops - Onboard senior advocates as early champions - Leverage juniors and clerks as daily product users Feedback and Market Intelligence - Gather real-time feedback from lawyers - Share insights with product and leadership teams - Track competing tools and traditional legal workflows Ideal Candidate Profile - 2 to 6 years of experience in offline sales, business development, or field marketing - Experience in legal, SaaS, edtech, or B2B sectors preferred - Comfortable engaging with advocates and senior professionals - Strong communication and presentation skills - Willing to travel frequently and work around court schedules - Confident in conducting workshops and demos What Success Looks Like in 90 to 180 Days - Active presence in one or two High Courts - Regular workshops with consistent attendance - Monthly user acquisition through offline channels - Strong network of lawyer advocates and referrers - A repeatable offline GTM playbook for legal AI adoption

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