Lead - Digital Marketing - Media (10-15 Yrs) Mumbai (online/digital Marketing)

Mandatory Criteria Can t be neglected during screening - 10 years in digital marketing - Candidate should be from Media advertisement or Entertainment industry only - Need Master s degree in Marketing Business Administration or a related field MBA preferred - Candidate must have experience in handling enitre Digital Ecosystem including website social media channels etc - Proficient with digital tools Google Analytics SEO Ads social media - Lead and mentor the digital marketing team- Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs - Leadership experience in managing teams and agency relationships - Strategic thinking with a focus on revenue generation and ROI - Excellent communication skills and stakeholder management experience - Strong understanding of marketing automation CRM systems AI ML applications and email marketing platforms - Candidate should be from Media advertisement or Entertainment industry only - Need local candidate from Mumbai and near by location Key Responsibilities - Oversee BIG FM s digital ecosystem including website social media channels 50 branded pages - Plan strategize and execute all digital marketing including social media influencers marketing SEO SEM email and display advertising campaigns - Drive revenue through digital product monetization sponsorship packages and strategic partnerships while optimizing ROI across initiatives - Create network of digital and tech agencies for specific projects Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency - Lead and mentor the digital marketing team while fostering innovation staying updated with industry trends and managing external partnerships - Design and implement innovative digital products and solutions that can be monetized through client partnerships- Work closely with the sales team to address digita l queries provide strategic digital solutions to clients and participate in client meetings to offer digital expertise to drive revenue growth - Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs - Brainstorm new and creative growth strategies- Collaborate with internal cross functional teams on multiple campaigns- Collaborate with agencies and other vendor partners- Evaluate emerging technologies - Provide thought leadership and perspective for adoption where appropriate Key Requirements - 10 years of experience in digital marketing Agency experience is preferred- Have a postgraduate degree in Marketing Business Administration or related field - Expert proficiency in digital marketing tools including Google Analytics Search Console SEO tools social media management platforms and digital advertising platforms Google Meta Ads - Strong understanding of marketing automation CRM systems AI ML applications content management systems email marketing platforms and basic web development UX principles- Excellent communication skills both verbal and written with the ability to articulate complex ideas clearly and persuasively - Creative solution thinker with a passion for digital innovation - Strong analytical skills data-driven thinking and a results-oriented approach - Up-to-date with the latest trends and best practices in online marketing and measurement - Strategic thinker with strong business acumen and negotiation skills - Strong stakeholder management abilities including experience collaborating effectively with sales teams - Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth ref updazz com