Partner Marketing Manager

17 hours ago


Bengaluru India Zigsaw Full time

Job Description Experience Required : 3 to 6 years Skills : -Excellent communication skills -Must have experience in Partner marketing/ Channel marketing, Videos, webinars, SaaS companies, Cloud platforms, Lead Generation, Drafting emails, Experience in Marketing tools and analytics platforms, Marketing automation, CRM tools, Marketing campaigns. CTC Range : Max 15 LPA Notice Period : 30 days Shift : U.K (1:30 PM IST to 10:30 PM IST) Process Details : Online Assessment/ Technical round/ Final round Job Location : Bangalore About the Role The Partner Marketing Manager will play a pivotal role in driving growth and engagement within our partner ecosystem through strategic co-marketing initiatives and partner enablement programs. This role demands strong relationship management, strategic thinking, and execution skills, combined with the ability to represent the company confidently in public-facing settings such as webinars and videos. Roles and Responsibilities: -Develop and execute multi-channel partner marketing programs to drive awareness, demand generation, and revenue growth alongside technology, reseller, and integration partners. -Represent company as a confident and compelling spokesperson in webinars, videos, customer conversations, and other public-facing marketing events. -Manage joint go-to-market plans aligned with partner and company business objectives. -Identify, onboard, and nurture new partners while maintaining strong relationships with existing ones. -Create and deliver co-marketing collateral and enablement assets like sales decks, case studies, webinars, email campaigns, and social media content. -Collaborate cross-functionally with Sales, Product Marketing, and Customer Success teams to ensure effective partner program execution. -Plan and support partner-facing events including webinars, training, and partner summits. -Track, analyze, and report on the performance of partner marketing initiatives to leadership. -Manage partner marketing budgets, events, and campaigns. -Act as a partner advocate internally by gathering feedback to influence product roadmap and improve partner experience. -Stay abreast of industry trends and competitor activities in SaaS and data integration. Skills and Qualifications: -3-6 years of partner or channel marketing experience in SaaS, cloud, or software integration. -Proven success in managing joint marketing campaigns, lead generation, and partner enablement. -Excellent communication skills, including strong public speaking and presentation abilities for webinars and video appearances. -Ability to build and maintain trusted relationships with partners and internal stakeholders. -Skilled in marketing automation, CRM tools (e.g., Salesforce), and partner platforms. -Strong analytical skills to interpret campaign data and optimize strategies. -Highly organized with the ability to manage multiple projects and priorities. -Bachelor's degree in Marketing, Business, Journalism, or a related field.



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