Genai Creative Optimisation Analyst

Established in 2004 OLIVER is the world s first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands We partner with over 300 clients in 40 countries and counting Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences As a part of The Brandtech Group we re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results Role GenAI Creative Optimisation Analyst Senior Data Analyst Location Mumbai India About the role As the only company to exclusively design build and run in-house marketing agencies OLIVER part of the Inside Ideas Group holds a unique position in the market Join us at U-Studio where we re pioneering the future of generative AI with our brand-new global AI studio function As a Content Optimisation Analyst you ll be at the forefront of this innovation uncovering insights to drive peak performance of our content Join our dynamic team and be part of shaping the next generation of AI-powered marketing for one of the world s most renowned FMCG brands What you will be doing Defining Measuring Evaluating Success Set track and evaluate KPIs effectiveness of cross-channel gen AI content pilots campaigns and overall programmes of work Craft test learn and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes Combine diverse data sources including generation of meta data to paint an insightful actionable picture of content performance empowering data-driven decision-making Utilise various measurement techniques to evaluate effectiveness Comfortable with various techniques from last-click attribution to brand lift studies and MMM Hacking Insight Performance Analyse performance data and map it to creative recommendations uncovering insights and opportunities to optimise content Maximise in-platform audience insights prompt recommendations and integrate external sources e g social listening search panel data for improved audience understanding creative outputs Design and maintain dashboards for real-time performance tracking ensuring we re always ahead of the curve Craft analytics solutions to unlock better creative outputs - including out of the box pre-trained predictive models through to building of bespoke models with data science colleagues as required Unlocking Potential Explore and assess emerging data analytics capabilities of Gen AI platforms leading innovation in content analytics optimisation Stay at the forefront of AI and data analytics advancements fuelling our pursuit of excellence and identifying novel approaches to enhance analytics creative outputs What you need to be great in this role AI Analytics Strategic Skills Hands on experience with the major LLMs and other providers for analytics data and insight work Possess strong analytics and data-driven experience driving insights that push boundaries Demonstrated expertise in setting diverse measurement frameworks for content working with data across digital media content brand and meta data Embrace an innovative approach to data and consumer insights pioneering new paths to success Leverage interest in applying data to understand audience behaviour Technical Proficiency Deep understanding of ad account setups metrics evaluation and how this drives results Comfortable aggregating multiple data sources to evaluate effectiveness Proficiency with tools such as Brandwatch Global Web Index Audiense Excel in data storytelling for non-technical audiences ensuring insights resonate Personal Attributes Possess a keen eye for detail and critical thinking driving impactful decision-making Comfortable thriving in a fast-paced changing environment Has a thirst for continual learning and pushing boundaries driving innovation at every turn Embrace a collaborative open-minded approach fostering a culture of teamwork and excellence Req ID 14180 LI-AS2 LI-Hybrid Our values shape everything we do Be Ambitious to succeed Be Imaginative to push the boundaries of what s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused to exceed expectations Be actively pro-inclusive and anti-racist across our community clients and creations OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets Collectively we work towards our mission embedding sustainability into every department and through every stage of the project lifecycle