▷ Only 24h Left Performance Marketing Executive

6 days ago


Bengaluru India Bogo Book Full time

Job Description Performance Marketing Executive (Meta & Google) Location: Bengaluru (on-site / hybrid) Experience: 13 years (minimum 1 year hands-on with Meta & Google Ads) Company: Bogo Book Bengaluru's 1+1 (BOGO) membership About the role Own day-to-day acquisition across Meta and Googlefrom campaign builds and creative testing to measurement and optimization. Your north stars: efficient paid signups and scalable learnings. What you'll do - Plan, launch, and optimize Meta (IG/FB) & Google (Search/YouTube/Display) for conversions. - Build full-funnel structures (prospecting, remarketing, retention) with audiences/LALs/RLSA. - Run structured A/B tests on hooks, formats, offers; iterate fast on winners. - Maintain tracking hygiene: GA4, GTM, UTMs, Meta CAPI, Google conversions. - Monitor & improve CAC, CTR, CVR, ROAS, 7-day activation. - Partner with content/design for ad briefs; with product for LP experiments. - Report weekly with insights and budget reallocation recommendations. - Support allowlisted/Collab Ads with creators when needed. Must-haves - 1+ year hands-on with Meta & Google Ads (owning budgets). - Strong grasp of CAC/LTV/ROAS/MER and funnel thinking. - Practical experience with GA4, GTM, Pixel/CAPI, conversion tracking. - Sharp short-form ad copy; test planning; Sheets/Excel fluency. - Bengaluru-based; comfortable with rapid launch cycles. Nice-to-haves - Marketplace/subscription/local services experience. - App campaigns, WhatsApp entry points, CRO. - Basic SQL/Looker Studio; Canva/Figma for quick mocks. Success looks like - Hitting CAC targets while scaling responsibly. - Clear test learnings every week (creative, audience, placement). - Clean data parity across GA4, Meta, and Google Ads. - Improved first-week redemption/activation from paid cohorts. Tools Meta Ads Manager Google Ads GA4 GTM Whatsapp/Looker Studio/Sheets Meta CAPI Hotjar/Optimize (or similar) Compensation & perks - Salary:20,00030,000 per month (fixed) + performance bonus - Health benefits; learning budget for certifications - Hybrid work (Indiranagar/Koramangala preferred)



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