Marketing- Product Communication-ho

4 days ago


Mumbai, Maharashtra, India Kotak Mahindra Bank Full time

RoleDepartment Brand Marketing Communication Location Mumbai Grade M3Job Role As a Product Marketing Manager the person will be responsible for all the marketing activities related to Business Banking products like Current Account Merchant Acquiring Government Banking and Retail Institutions bankingKey Responsibilities Planning and executing campaigns to drive acquisition cross-sell up-sell and of all the said products Closely collaborating with the product and campaigns team to drive the effective customer acquisition servicing deepening and engagement through effective communication and the same is delivered within timelines Understanding market conditions current events to leverage and come up with quick tactical campaigns Prepare go-to-market strategies for key launches campaigns Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers Develop product positioning and messaging that differentiates various products in the market Channel Sales enablement Understanding various digital platforms to have a differentiated communication plan for each End-to-end execution of campaigns including co-ordination with the campaigns and other tech teams Engagement Customer Lifecycle Management communication Work closely with alliance events activation and social media team for customer engagement initiatives Vendor management- Ability to manage creative agencies printers and other vendors and ensuring deliveries within committed project timelines Planning Budgeting- Plan and manage annual marketing budgets for your respective products and track the same closely Understands digital performance marketing Brand Management - All mediums of Branding and execution of the same Job Requirements MBA with Around 4 to 5 years experience in marketing preferably in digital product space apps digital product marketing in fintechs banks or has been working on Business Banking Apps Current Account POS Merchant Acquiring Trade Business loan Working capital Government Banking TASC - Retail institutions Needs to have experience in Digital Marketing Should also understand social media marketing and BTL Marketing too Great communication skills and creative skills Both written and verbal communication skills Attention to detail Excellent people management skills to interact with staff colleagues and cross-functional teams and third parties Problem solving capabilities and hands-on working style Ability to work in a challenging and dynamic environment Personality Traits Creative thinker Ability to Multi-task Ability to work in a highly challenging dynamic environment Solution led approach attitude Stakeholder management Kotak Mahindra Bank


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