▷ Immediate Start Product Marketing Intern

3 weeks ago

Bangalore Karnataka, India Cashfree Payments Full time

Role Product Marketing Intern Cross-Border - 6 Months Internship Location Bangalore Internship Overview This internship is a hands on project to increase awareness adoption and market understanding of Cashfree s cross border payments The intern will take ownership of research data analysis campaign execution and reporting initiatives delivering insights and outcomes that directly inform product positioning and go-to-market strategies for international markets Responsibilities Deliverables 1 Market Research Data Mining Competitor Intelligence Conduct structured research and data mining on potential merchants industries regions and competitors Build a market intelligence repository capturing customer segments trends and competitor offerings Deliver actionable insights and reports that identify high-potential opportunities 2 Campaign Execution Awareness Building Plan coordinate and execute marketing campaigns designed to increase awareness and adoption of cross-border payment solutions Track campaign performance maintain CRM and sales enablement data and support timely follow-ups Create campaign assets and tailored content for multiple audience segments with measurable outcomes 3 Analysis Reporting Recommendations Measure the effectiveness of campaigns and research projects using defined KPIs Deliver performance reports with insights and recommendations to optimise marketing efforts and improve adoption metrics Expected Project Outcomes A comprehensive market and competitor intelligence repository covering multiple regions and industries Executed campaigns with measurable impact on awareness engagement and lead generation Actionable insights and recommendations that directly inform product positioning go-to-market strategies and growth initiatives Learning Outcomes Develop practical skills in market research data mining competitor analysis and campaign execution Gain exposure to global marketing strategies and cross-border payment products Learn to translate data and insights into actionable recommendations that drive business impact Good to Have Fresher - 2025 passout MBA BBA B com Experience in FinTech Technology organizations - Internship in Marketing Product Marketing before Experience in startup ecosystem or a product Technology driven organization

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