Influencer Marketing

14 hours ago

Mumbai India El Sol Strategic Consultants Full time

Job Description

Influencer Marketing Consultant at El Sol Strategic Consultants [ESSC]

About ESSC

- Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants&apos management and clients&apos Vision, Values and Goals
- Follow ESSCs policies and good practices
- Contribute to the growth of the company through role ownership and accountability

Core Responsibilities

Campaign Ideation to Execution

- Understanding the needs of the brand
- Setting realistic goals for the campaign
- Ideation to Execution of the campaign with credible Creators
- Identify impactful, innovative campaigns to stay ahead of trends

Monitor data and ROI

- Looking at Data and consumer insights parallely
- Create quarterly roadmaps
- Execute the approved roadmaps
- Trend forecasting
- Event Reports

Brand Development & Client Retention

- Ensure 100% client retention
- Track new/upcoming SME, Creators, etc
- Meet Talent Agencies once a month
- Develop and foster relationships with brands and 3rd parties on behalf of ESSC
- Develop quarterly and annual roadmaps in line with client business goals
- Leverage partnerships, sponsorships, and advertising opportunities
- Liaise with PR team to create cross-channel strategies

Data tracking

- Negotiations
- Timely Invoicing & Payouts to be maintained
- Contracts to be signed & all other paperwork to be maintained

Influencer & Thought Leadership Engagement

- Build relationships with industry leaders to grow awareness
- Keep abreast of emerging trends, technologies, and influencer activities
- Conduct trend forecasting for clients and their industries
- Demarcate lists based on Gen-Z, Gen-Alpha(if needed), Buzz, Brand Building, Sales
- Maintain a resource bank of Talent Agencies. Stylist & like
- Build relationships to secure better rates
- Maintain weekly/daily database of new influencers

Research & Analysis

- Commission and undertake market research
- Research new business proposals and present to potential clients
- Analyze industry trends affecting clients and recommend communication strategies

Team Contribution

- Motivate the team and encourage a friendly, open work environment
- Maintain a network of resources to deploy when needed
- Ensure proper documentation across all initiatives

Location: Mumbai/Delhi

In-Office, Full-Time role

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