Social Media Manager
3 weeks ago
Location: Jaipur, Rajasthan (On-site)
Company: Fancy Pastels | Avrat Fashion Private Limited
About Fancy Pastels:
Founded in 2017, Fancy Pastels is a Jaipur-based premium fashion brand known for thoughtfully handcrafted vacation wear that celebrates the art and culture of Rajasthan. We cater to a discerning clientele across India and internationally, with women's wear, menswear, and kidswear collections featuring exclusive prints, luxurious fabrics, and timeless designs.
Role Overview:
We're seeking a creative, data-driven, and trend-savvy Social Media Manager to lead our brand's online presence. This role requires someone who can blend aesthetic storytelling with performance marketing, manage end-to-end content planning, and drive engagement across platforms to strengthen Fancy Pastels' digital footprint.
Key Responsibilities:
- Develop and execute monthly social media strategies for Instagram, Facebook, Pinterest, and other relevant platforms.
- Create content calendars aligned with brand campaigns, product launches, and seasonal trends.
- Oversee content creation – from conceptualizing shoots to working with photographers, stylists, and designers.
- Write engaging captions that align with the brand's voice and resonate with target audiences.
- Monitor trends, memes, and viral content opportunities to keep the brand relevant and relatable.
- Manage influencer collaborations and UGC campaigns to amplify reach and sales.
- Track and report on KPIs such as engagement rates, follower growth, and conversions from social channels.
- Work closely with the marketing and e-commerce team to ensure cohesive branding across ads, emails, and website.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2–4 years of proven experience in social media management, preferably in fashion or lifestyle brands.
- Strong understanding of Instagram growth strategies and visual storytelling.
- Proficiency in Canva, Adobe Suite, or other creative tools.
- Knowledge of Meta Ads Manager and influencer marketing strategies.
- Excellent communication skills in English (Hindi proficiency is a plus).
- Passion for fashion, trends, and creating scroll-stopping content.
What We Offer:
- A chance to work with a creative, fast-growing premium fashion brand.
- Hands-on experience in content creation and digital strategy execution.
- Competitive salary based on experience and performance.
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