Marketing and Content Specialist
4 weeks ago
Location: Indore M.P (work from office)
Experience 2-4 Years
Role Overview
We are looking for a dynamic Marketing and Content Specialist with exceptional communication skills to drive our brand's storytelling, content strategy, and go-to-market (GTM) execution. This role is ideal for someone who thrives in a fast-paced environment, has a knack for crafting compelling narratives, and understands the nuances of AI and enterprise solutions.
Key Responsibilities
(1) Content Creation & Execution:
- Develop engaging and insightful LinkedIn posts, website content, and video scripts focused on AI and enterprise solutions.
- Create visually appealing graphics and short-form videos for product marketing and brand storytelling.
- Optimize content for SEO and engagement metrics, ensuring maximum reach and impact.
(2) Performance Benchmarking & Analysis:
- Track and analyze content performance across LinkedIn, YouTube, and other platforms to refine strategies.
- Identify areas for improvement and iterate on content strategies based on engagement data.
(3) GTM Execution & Outreach:
- Utilize GTM tools like Clay, Apollo, etc. to identify and engage potential enterprise clients.
- Support personalized outreach campaigns to generate leads and foster business relationships.
Key Requirements
- Extraordinary Communication Skills: Ability to simplify complex AI concepts and present them in a clear, compelling manner.
- Customer Obsession: A deep understanding of customer pain points and how to address them through content.
- Copywriting Expertise: Proven ability to craft professional, engaging, and persuasive content.
- Basic AI Knowledge: Ability to grasp AI-driven products and translate technical information into business-friendly messaging.
- Video Editing Skills: Experience with basic video editing tools to create engaging short-form content.
- Multi-tasking & Deadline Management: Ability to juggle multiple projects while meeting tight deadlines.
- Proactive & Self-Starter: Someone who takes initiative and thrives in an innovative, fast-moving environment.
Education Qualifications
Any Bachelor's degree
What You'll Gain
- Hands-on experience in B2B AI product marketing & GTM execution.
- Direct exposure to enterprise customers and AI-driven solutions.
- An opportunity to work in a fast-growing, innovation-driven environment.
- Collaboration with leadership on strategic marketing initiatives.
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