Digital Content Creator

1 day ago


Chennai India Virtusa Full time

Job Description Roles And Responsibilities Content creation - Produce short videos, reels, event highlights, leadership clips, carousels, and static posts for LinkedIn, Instagram, X, YouTube Shorts, and Reddit. - Write platform-appropriate captions, hooks, and micro-stories - Capture on-ground content, including events, culture moments, leadership interactions, and office stories. - Partner with editorial to produce podcasts and vlogs Content engineering - Build modular content systems that repurpose long-form assets into multiple short-form formats. - Create templates, asset libraries, and repeatable content structures - Use AI tools for editing, resizing, captioning, script variations, and versioning Publishing support and operations - Prepare posts for upload, including captions, hashtags, thumbnails, subtitles, and metadata. - Adapt content for different platform requirements such as LinkedIn, Instagram, and X. - Maintain organised asset folders with consistent naming and version control. Analytics and optimisation - Track creative performance to understand what formats and styles work best - Use AI to interpret results and propose creative refinements - Iterate content formats based on platform trends and audience behaviour AI-Driven creative development - Experiment with new creative techniques, visual styles, and AI-driven workflows - Build processes that increase output speed without compromising quality Collaboration - Work closely with the Social Media Strategists, Creative Directors, and Editorial Directors to align creative output with campaigns and priorities. - Support content needs across BU, talent marketing, corporate communications, and events. - Deliver high-volume content during campaigns, events, and key organizational moments. What We Look For - Strong visual storytelling and short-form creative skills - Ability to use AI tools to enhance and scale content production - Good understanding of platform behaviour across LinkedIn, Instagram, X, and YouTube Shorts - Creative mindset with a structured approach to content systems - Strong writing, editing, and organisational skills Qualifications - Bachelor's degree in media, Communications, Design, Marketing, or related fields - 4 to 8 years of experience in digital content creation - Proficiency with Adobe Suite, Canva, and AI creative tools - Experience producing short-form video content is an advantage



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