Copywriter (3-5 yrs)
4 weeks ago
Company website: www.reloy.co
Key Responsibilities:
Copywriting & Brand Messaging
- Write compelling, conversion-driven copy for marketing campaigns, brochures, ads, social media, and emails.
- Develop short-form and long-form copy for WhatsApp, landing pages, blogs, and digital ads.
- Craft video scripts, brand storytelling content, and campaign narratives that align with business goals.
- Brainstorm and execute creative angles, taglines, and messaging strategies for marketing initiatives.
Performance & Optimization :
- Optimize copy for SEO, user engagement, and brand consistency across platforms.
- Track and analyze engagement metrics (CTR, traffic, conversions, keyword performance) to refine content strategy.
Collaboration & Execution :
- Work closely with marketing, design, and product teams to create high-impact copy.
- Manage multiple projects efficiently while meeting deadlines and maintaining quality.
Client & Internal Alignment :
- Ensure copy aligns with brand voice, positioning, and client requirements.
- Take ownership of content revisions, reducing feedback cycles through clear communication and strategy alignment.
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