Godrej Properties

2 days ago

Pune Maharashtra, India Godrej Properties Limited Full time

Position Title Brand Executive- Functional Area Marketing Sales Pune - Location Pune- On CIEL-HR payroll- Female and LGBTQ preferred- Salary Upto 4LPABasic Purpose of the Position The objective of this position is effectively execute and manage all aspects of brand and project marketing It would broadly encapsulate Above the line ATL Below the line BTL marketing activities for leads and walkins generation developing project specific promotion material like brochures renders animation developing and managing web content product and process innovation competitive analysis etc along with on-site activities like ensuring pleasant smooth customer experience at site offices Role responsibilities - Developing project specific promotion material like brochures renders animation developing and managing web content product and process innovation competitive analysis in conjunction with respective L1 executives managers- Execution of creative servicing to site sales teams basis launch sustenance communication calendar designed Managing the Quarterly Monthly Weekly creative requirement calendar to ensure achievement of business goals and site led plans are being met - Co-ordinate with various media agencies and ensure timely release of the advertisement across print digital Radio Outdoors - Hoardings Pole Kiosks Billboards Posters etc - Collateral Development concept and sign-off 3d models renders Avs VR - Vendor management and co-ordination for execution deployment of brand campaigns across site branding outdoor BTL exhibitions and activations after doing recee and choosing best fit for projects Fortnightly monitoring and corrections to be done - Execution of on-site project events like CP meets Customer Employee meets Allotment Days Exhibitions etc managing the end to end execution and experience - Ensure timely availability of the Project Promotion Material like Site Plans Floor plans Brochures Fliers Project models etc from the respective vendors - To be the custodian of on-site experience across all customer touch points ensuring consistency in brand experience across sites with upkeep and decorum in Marketing Office and Sample Apartment MOSA - To be a critical part of Development of MOSAs coordinating with the projects design site team vendors to have the same as per SnM requirement - Identifying avenues to drive sales through BTL channels including but not limiting to Societies Corporates Stores Malls Banks for driving walkins and bookings - Visiting competition and provide relevant inputs to the brand team regarding how the sample flat should look like what necessary interiors specification are to be maintained - To optimise costs and have a pool of vendors for requirements related to printing events outdoors BTL to work on multiple projects in parallel at tight deadlines ref updazz com

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