Magneto It Solutions

Produce and execute all email and SMS campaigns including building emails from templates and HTML copywriting asset coordination QA and scheduling - Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting win-back nurturing post-purchase loyalty retention surveys and transactional emails - Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals - Manage and execute email SMS marketing calendar and ensure alignment with business priorities demand forecasts and internal stakeholders - Use customer data such as web behavior to drive the message and content personalization - Devise and execute A B tests manage testing calendar record results and advise on improvements Testing includes subject lines message content CTAs customer cohorts and segments send time and new features intended to drive performance lift ref updazz com