Manager - Marcom

3 weeks ago


Chennai India Larsen & Toubro Limited Full time

Job Description

- Develop communication strategy based on corporate vision, strategic & business plans
- Brand Management - Ensure correct and consistent implementation as per brand guidelines Product, plant, communication & collaterals
- Act as brands voice, network with media houses and influencers to enhance brand traction
- Enhance visibility through advertising campaigns - Manage media plan, create content, Print, Mailers, Expos, Outdoor
- Enhance customer engagement - Digital/ Social Media/ Mixed media - Strategy and content for Website/ SEO, Employee & Customer App, LinkedIn, YouTube, AR & VR interfaces
- Content marketing strategy - News, whitepapers/ case studies, photos, blogs, infographics/ how-to guides, etc.
- Customer communication - Content for newsletter, emailers/ database management
- Event management support Theme/ collaterals for townhalls, sales conferences, customer seminars


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