Marketing Insights

3 weeks ago

Noida, Uttar Pradesh, India Transsion Full time
Fill your Nomination in below form if you think you fit our requirement

https://forms.gle/b42XFDFGMSnaWFgR8

Role Overview

The Marketing Insights & Localization Specialist will be responsible for gathering local user insights, monitoring cultural and social trends, and integrating marketing resources to support headquarters in shaping effective OS marketing strategies. This role bridges global and local teams, ensuring product positioning, content, and campaigns resonate with local users and deliver strong market impact.

Key Responsibilities

1. Input of Local User Insights

- Conduct in-depth research on local users' smartphone software usage habits (functional preferences, pain points, scenario needs, etc.).
- Prepare and present user portrait analysis reports to support HQ marketing strategy formulation.
- Track local users' evaluations and preferences of competing OS software, identify differentiated marketing opportunities, and highlight product strengths.

2. Capture of Social Hotspots and Trends

- Monitor local social hotspots, festivals, and cultural events to provide timely marketing suggestions aligned with OS features.
- Analyze local social media content trends over social media, predict user attention areas, and recommend topics for content creation.

3. Integration of Local Marketing Resources

- Expand and manage local marketing resources, including KOLs, offline retail channels, and local media platforms.
- Build and update a resource database with feasibility assessments for collaborations.
- Facilitate cooperation between HQ and local resources (e.g., KOL campaigns, OS feature promotion events, joint offline activities).

4. Localization of Headquarters' Marketing Materials

- Translate and adapt HQ marketing materials (product copy, video scripts, activity guidelines, etc.) into the local language, ensuring cultural appropriateness and clarity.
- Prevent cultural taboos and misinterpretations in localized content.

5. Training and Collaboration with Local Employees

- Partner with the local product team to train marketing and sales staff on product knowledge for consistent and accurate promotion.
- Establish a feedback communication mechanism, gather frontline user insights, and synchronize with HQ for material and strategy optimization.

Job Requirements

Language Skills

- Proficiency in the local official language(s) and mainstream dialects.
- Strong English communication skills.

Core Competencies

- Minimum 3 years of experience in marketing (IMC, social media management, or related fields).
- Strong user insight and trend analysis skills; ability to identify marketing opportunities from daily social phenomena.
- Excellent resource integration and networking abilities; prior connections with local KOLs and channels preferred.
- Effective cross-cultural communication skills, capable of collaborating with both global teams and local partners.
- Prior experience in the smartphone or technology industry is preferred.

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