Senior Content Writer

About AiSensy AiSensy is a WhatsApp-based Marketing & Engagement platform built on the Official WhatsApp Business APIs. We help 150,000+ businesses and 10,000+ partners—including ISVs, resellers, and affiliates—scale their customer engagement and drive revenue through intelligent automation and communication. - Recognized as Meta’s Emerging Partner of the Year 2023 and CTWA Partner of the Year 2024 - Over ₹4,000 Crores in revenue driven for clients - Trusted by India’s top D2C, eCommerce, and enterprise brands AiSensy is among India’s fastest-growing B2B SaaS startups, redefining how businesses connect with customers. About the Role We’re looking for a high-taste, research-driven Senior Writer who can craft cinematic, emotionally intelligent, culturally sharp narratives across formats. You will write everything from digital ads to brand films, long-form documentaries, case studies, and short-form content for social. You must deeply understand storytelling theory, consumer psychology, literature, and internet culture, and be able to convert insights and research into modern, compelling narratives. This is a high-impact, creativity-first role for someone who can bring depth, originality, and strong writing craft to the AiSensy creative team. Key Responsibilities 1. Write Digital Ads & Brand Story Scripts - Create scripts for 6s, 15s, 30s, 45s digital ads - Build engaging scenes, characters, and voiceovers - Convert brand insights into powerful emotional moments - Work with creative directors/cinematographers to turn scripts into shot-ready flows 2. Long-Form Narratives (Documentaries, Brand Films, Case Studies) - Write structured, research-heavy scripts for YouTube and branded content - Use storytelling frameworks (3-act, 5-act, story circle) - Convert data, interviews, and raw insights into gripping stories - Maintain factual integrity with emotional appeal 3. Short-Form Content Writing - Write high-retention scripts for Reels, Shorts, TikTok-style content - Craft thumb-stopping hooks and micro-narratives - Optimize for pacing, payoff, and attention psychology 4. Deep Research & Insight Extraction - Conduct investigative research on industries, culture, consumer behavior - Extract insights from reports, articles, and interviews - Build narrative angles and creative concepts from scratch - Ensure originality and factual accuracy 5. Brand Voice & Psychology-Led Writing - Adapt tone across brands, formats, and audiences - Use cognitive biases and emotional triggers in storytelling - Shape smart, modern brand narratives - Understand audience motivations and craft messages that resonate 6. Cross-Team Creative Collaboration - Work with directors, editors, designers, and producers - Convert scripts into storyboard-ready versions - Provide narrative direction during shoots and edits - Maintain consistency across all creative outputs Required Skills & Expertise Storytelling & Writing - Strong visual storytelling ability - Understanding of storytelling theory: Hero’s Journey, Story Circle, Act structures - Ability to write emotional, insight-driven, and cinematic narratives - Command over literary devices (metaphor, rhythm, symbolism, subtext) Ad Writing - Prior experience writing digital ads, branded content, or films - Ability to compress ideas into tight, powerful scripts - Strong hook-writing ability Research Skills - Ability to convert complex topics into accessible stories - Strong fact-checking discipline - Investigative, curiosity-led research approach Consumer Psychology - Understanding of human behavior, cognitive biases, and emotional triggers - Ability to write messaging that influences perception and action Digital & Creative Literacy - Awareness of contemporary internet culture and trends - Understanding of short-form pacing and viral content mechanics - Ability to switch writing tones (cinematic, witty, poetic, conversational, etc.) Experience Level 2–4 years in one or more of the following: - Creative agencies - Production houses - Journalism - Scriptwriting - Branded content - Documentary writing - Digital storytelling Portfolio Requirements Candidates must share: - 2–3 ad film / long-form / social scripts - 1 long-form narrative or documentary script - 1 research-heavy piece (case study/article) - 2 short-form scripts - Any literary writing sample Why Join AiSensy? - Work at the intersection of content, product, and growth - Drive measurable impact in a rapidly scaling B2B SaaS environment - Collaborate with a high-energy, passionate team - Take ownership of content that reaches millions of users and businesses - Flexible work culture, fast growth opportunities, and a strong performance-driven ethos Ready to shape the voice of one of India’s leading B2B SaaS startups? Apply now and help define the future of business communication with AiSensy.