Head of Regional Marketing

3 weeks ago


Hyderabad, India KEKA TECHNOLOGIES Full time

Job Description Key Responsibilities: Strategic Leadership & Planning - Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities - Collaborate with sales and extended marketing team to define ICPs, channel mix, funnel metrics, and campaign roadmap - Help localize messaging, offers, and positioning for India s diverse buyer segments Pipeline Ownership & Sales Alignment - Co-own pipeline targets with sales and ensure weekly alignment on lead quality, velocity, and conversion - Lead regional funnel reviews with GTM stakeholders and course correct as needed - Drive funnel forecasting, budgeting, and monthly marketing performance reviews Demand Generation & Channel Execution - Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events - Own regional campaign planning, launch, optimization, and performance tracking - Use buyer behaviour and lifecycle data to personalize campaigns and improve conversion rates Team & Vendor Management - Build and mentor a high-performing marketing team across events, campaigns, and partnership. - Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed What You Will Bring: - 10+ years of B2B marketing experience, including at least 3 years in a SaaS leadership role especially in HR tech domain - Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, ABM, and partner channels - Strong understanding of Indian market, including regional buyer behaviour, local platforms, and campaign adaptation across Tier 1 and Tier 2+ cities - Experience creating localized campaigns for diverse industries such as IT, BFSI, retail, and services - Data-driven mindset with expertise in pipeline planning, funnel reporting, and forecasting - Strong collaboration skills with a history of aligning with Sales to deliver revenue outcomes - Leadership experience managing cross-functional teams, agencies, and regional marketers to drive execution at scale What Success Looks Like - Marketing-sourced pipeline growth, quarter on quarter - Improved MQL to SQL conversions and faster deal cycles - Sustainable increase in brand recall, traffic, and campaign engagement - High-performing regional team that collaborates seamlessly with central and sales functions



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